May 25, 20162 min read

MarTech Today: AdWords’ changes, WP Engine’s Page Performance tool & Twitter’

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google announces significant changes to AdWords bidding and text ads May 24, 2016 by Ginny Marvin New responsive display ads shows Google’s focus on fulfilling native mobile inventory.
MobileFuse launches a “curated” open platform for selected publishers May 24, 2016 by Barry Levine Mobile ad platform partners with programmatic platform AppNexus to create MFX.
WATCH: Google lets you speak in natural language & get analytics reports May 24, 2016 by Danny Sullivan Think of it as Google Now, Siri or Alexa for Google Analytics. Speak the stat you want, get the answer, courtesy of machine learning.
WP Engine launches first page-level performance tool intended for WordPress sites May 24, 2016 by Barry Levine A one-second page load delay leads to 11 percent fewer page views, so this new dashboard tool is intended to deliver a WordPress-specific tuneup.
Official: Twitter will stop counting media & usernames against 140-character limit May 24, 2016 by Matt McGee Company also plans to make all replies more visible by removing the need to put a period before a username.
Adobe unveils Spark tool suite for small/medium businesses May 23, 2016 by Barry Levine The desktop and mobile tools, including several rebranded ones, allow small businesses to create and post announcements, catalogs, explainer videos and marketing stories.