Feb 15, 20162 min read

MarTech Today: Adwords Automated Bidding, Mobile App Measurement & No Google SEO Certification

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies Feb 12, 2016 by Ginny Marvin Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy.
AT&T Launches “Hello Lab” So Online Stars Can Lure Young Mobile Users Feb 12, 2016 by Barry Levine The effort, with youth media company Fullscreen, calls for 10 mobile-created projects to engage young audiences via YouTube, Snapchat, and elsewhere.
Cracking The Black Box of Digital Measurement: Mobile Apps Feb 12, 2016 by L. Erik Bratt Columnist L. Erik Bratt discusses why you need to have the right strategy and tools to bring you insights into how users are engaging with your mobile apps.
A Layman’s Visual Guide To Google’s Knowledge Graph Search API Feb 12, 2016 by Barbara Starr Columnist Barbara Starr delves into the recently released Knowledge Graph Search API and discusses how SEOs might use this data.
Google Won’t Provide SEO Certifications To Webmasters Or SEO Companies Feb 12, 2016 by Barry Schwartz Google will likely never provide SEO certification, and here is why.
Google Mobile Image Search Adds Drop-Down & Other UI Changes Feb 12, 2016 by Barry Schwartz Google added a drop-down menu on the image search result page for mobile devices and tweaked some more user interface features.