Feb 25, 20162 min read

MarTech Today: Adobe’s New App Tool, Facebook’s Reactions & Getting Started With AM

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Adobe Launches App Creation & Management Tool For Marketers Feb 24, 2016 by Barry Levine Its new Experience Manager Mobile combines and expands on existing mobile tools in its Marketing Cloud, so app management is closer to website management.
How Google Is Inventing A “Near Me” Future Feb 24, 2016 by Adam Dorfman As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for mobile location-based marketing
Facebook Launches Reactions Globally Feb 24, 2016 by Tamar Weinberg Facebook is rolling out Reactions to all users of the platform today.
An Inside Look At The Upcoming MarTech Conference Feb 23, 2016 by Marketing Land We’re four weeks away from the next MarTech conference in San Francisco. If you haven’t registered yet, we are offering our low pre-conference rate discount, which is $200 off the on-site ticket price.
How To Get Started With Accelerated Mobile Pages (AMP) Feb 24, 2016 by Paul Shapiro Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.