Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Adobe pumps up its Marketing Cloud May 11, 2016 by Barry Levine Adds enhancements in adtech, automatic content targeting, attribution, and email subject lines.
Marin Software & SMX Launch 8th Annual Biggest Search Geek Contest May 12, 2016 by Digital Marketing Depot Enter the 8th Annual SMX Biggest Search Geek Contest. The challenging quiz-based contest is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe.
Callidus’ cloud platform gets wired up for the Internet of Things May 12, 2016 by Barry Levine Data feeds from business devices redefine “customer relationships” for its sales and marketing applications.
Google Analytics replaces Search Engine Optimization report with Search Console report May 12, 2016 by Barry Schwartz Google Analytics is now more deeply integrated and tied to the Google Search Console data.
The ABM view from the other side of the pond May 12, 2016 by Peter Isaacson While account-based marketing is gaining traction in the States, where does it stand in other parts of the world? Columnist Peter Isaacson explores marketers’ approach to ABM in the UK.
Flattr Plus: Publisher savior or unwelcome benefactor? May 12, 2016 by Ben Barokas Following Adblock Plus’s recent announcement of its payment tool, Flattr Plus, columnist Ben Barokas takes a close look at whether publishers will hop on board and if it can truly offer a solution to content compensation.
The true value of technical SEOs May 12, 2016 by Patrick Stox While many view technical SEO as a simple matter of implementing best practices on a website, columnist Patrick Stox argues that the best practitioners are doing cutting-edge work that will shape the industry’s future.
Google launches iOS keyboard that lets you search in any app & more May 12, 2016 by Barry Schwartz Gboard, a new keyboard app for iOS, was launched today by Google to enable searching directly in your iOS keyboard – without leaving the app.
Google’s mobile-friendly algorithm boost has rolled out May 12, 2016 by Barry Schwartz The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile search results.
From Around The Web:
Does Moving To a New gTLD Domain Name Help Rankings?, www.searchenginejournal.com
Google’s answer to Amazon’s Echo is code-named “Chirp” and is landing soon, www.recode.net
Game Changing Partnership: Adelphic Now Delivers Mobile Futures via JUICE Mobile, www.juicemobile.com
Successful CIOs Are Evolving Into Digital Marketing Heroes, www.marketingprofs.com
App Design Or Function: Where To Invest More Attention, smallbiztrends.com
Google is reportedly announcing a standalone Android VR headset next week, techcrunch.com
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