May 4, 20162 min read

MarTech Today: Adobe buys Livefyre, Tapjoy launches exchange & Pinterest acquires mobile tech t

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Adobe buys audience engagement platform Livefyre May 3, 2016 by Barry Levine The move gives Adobe’s Marketing Cloud a bigger capability for user-generated content, and follows its integration with — and investment in – Livefyre.
Tapjoy launches private in-app ad exchange, powered by Rubicon Project May 3, 2016 by Ginny Marvin The launch marks the first time Tapjoy rewarded video inventory is available programmatically.
Video analytics provider iSpot.tv integrates Facebook metrics into its ad platform May 3, 2016 by Amy Gesenhues iSpot.tv ad measurement reports will now include Facebook video views, likes, comments, referrals and shares.
Instagram’s carousel ads now support 60-second videos May 3, 2016 by Matt McGee Taco Bell, Macy’s among major brands already trying the new video carousel ad format.
Pinterest acquires mobile ad tech talent, but not the tech, because content May 3, 2016 by Tim Peterson The URX team’s knack for teaching computers how to recognize and recommend content will be applied to Pinterest’s own content through the acqui-hire.
Business video platform Wistia adds 360-degree video May 3, 2016 by Barry Levine Cambridge, Mass.-based firm sees businesses using 360 for “narrative experiences” and product walkthroughs.