Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Data provider Acxiom opens up its turnkey marketing analytics environment May 17, 2016 by Barry Levine Called Acxiom Marketing Analytics Environment or AMAE, it offers the first full integration of the company’s 2014 LiveRamp acquisition.
Can virtual reality save digital advertising from itself? These companies are betting on it. May 17, 2016 by Ginny Marvin With virtual and augmented reality advertising taking shape, the industry is poised for a huge transition and opportunity to reshape digital advertising experiences.
9 reasons you should attend SocialPro in Seattle this June May 17, 2016 by Marketing Land Are you a professional social media marketer focused on driving results for your company or clients? Then Marketing Land’s SocialPro is the conference for you. SocialPro is designed from the ground up by the Marketing Land team to focus on the real-world challenges you face on a daily basis.
Report: Accuracy of location data declining as more publishers offer it May 17, 2016 by Greg Sterling Location data accuracy varies dramatically by publisher and exchange.
Botnet hijacks search results to siphon Google AdSense for Search revenue May 17, 2016 by Ginny Marvin The click-fraud botnet Redirector.Paco has infected nearly 1 million computers worldwide since 2014, according to researchers.
Email provider Bluecore, UGC platform Olapic team up to use consumers’ photos in marketing emails May 17, 2016 by Barry Levine The collaboration points to the growing incorporation of user content into more marketing channels.
Here’s an AdWords script to check for empty ad groups May 17, 2016 by Daniel Gilbert See if you’ve left any ad groups empty with a new script from columnist Daniel Gilbert of Brainlabs.
Google launches their new mobile-friendly testing tool May 17, 2016 by Barry Schwartz Google revamped the mobile-friendly testing tool after its launch back in November 2014.
Bing Ads Editor 11.0 debuts with multiple account management, better search, easier login May 17, 2016 by Ginny Marvin The new version takes its cues from AdWords Editor, but it has a few notable differences.
From Around The Web:
The Starters Setup Guide To Digital Analytics, www.searchenginepeople.com
27 Infographic Templates and Vector Kits to Help You Design Your Own Infographic, www.copypress.com
How data-driven CX initiatives can avoid the IT ‘black hole’, econsultancy.com
UX Reality Check: 14 Hard Truths About Users, www.fastcodesign.com
What Could Possibly Go Wrong? The Biggest Mistakes in Usability Testing, www.uxmatters.com
Amazon Wants Alexa to Take Control of Your Smart Home, www.wsj.com
Connexity, Inc. Launches Enhanced AudienceView, connexity.com
First Intentionally-Initiated Out-of-Stream Format Displays Both Direct Response and Engagement Ad Creative, www.vibrantmedia.com
Latest Hootsuite App Dynamically Manages Social Between Desktop and Mobile, hootsuite.com
Mavrck Launches Beta Program for Pinterest Influencer Activation Engine, www.mavrck.co
NetLine Advances with Account-Based Marketing Platform Powered by First-Party Intent Data, www.prnewswire.com
Progress Announces New Digital Transformation Solutions to Combat Digital Denial, www.businesswire.com
Five Questions You Need to Ask Before Purchasing New Technology, www.marketingprofs.com
30 Practical Tips for Producing Great Facebook Live Videos, www.problogger.net
5 Best Practices to Consider Before You Use Livestreaming Video, blogs.constantcontact.com
Twitter is testing a Periscope live-streaming button inside its mobile apps, techcrunch.com
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