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Writer's pictureFahad H

MarTech Today: 2016 MarTech Landscape, YesPath’s AI-powered marketing & Usermind’s

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Scott Brinker shares his thinking behind this year’s huge MarTech Landscape Mar 21, 2016 by Barry Levine Such as: companies with “blue” in their name, the “third dimension” in digital marketing, and the possible peaking of new martech firms.

  2. Infographic: The 2016 Marketing Technology Landscape Mar 21, 2016 by Marketing Land Infographics Almost 4,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in 2011.

  3. Startup YesPath launches AI-driven platform that automatically targets marketing content Mar 21, 2016 by Barry Levine Headed by two ex-Salesforce execs, new San Francisco-based company wants to help automate the marketing side of building relationships.

  4. Usermind launches its platform as “glue between systems” that shows what works Mar 21, 2016 by Barry Levine It’s like workflow automator Zapier plus business data collector Domo, says the CEO.

From Around The Web:

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