Mar 16, 20175 min read

Marketing Day: YouTube to end Annotations, Amazon adds Alexa to iOS app & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Is the way you think about reach outdated? Mar 16, 2017 by Digital Marketing Depot Today, digital marketers believe they have to choose between scale and precision targeting. This white paper, from Oracle Data Cloud, offers the proof that supports they don’t have to. The more relevant the audience, the stronger the campaign performance will be.
Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad Mar 16, 2017 by Danny Sullivan Appears to be the first-ever commercialization of Google’s home assistant product.
YouTube to end Annotations in May Mar 16, 2017 by Amy Gesenhues YouTube says Annotation usage has decreased 70% since it launched mobile-friendly End Screens and Cards.
Amazon adds Alexa to its main iOS app Mar 16, 2017 by Greg Sterling Integration will provide more utility in the shopping app and expose new audiences to Alexa’s capabilities.
4 steps to ROI-positive marketing attribution in 90 days Mar 16, 2017 by Alison Lohse So, you’ve just implemented a new marketing attribution solution. Now what? Columnist Alison Lohse explains how you should be spending those first three months to achieve positive ROI.
National retailers: Stop ignoring local SEO Mar 16, 2017 by Andrew Shotland National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search.
About.com CEO: What we’ve learned in pivot from one-site-fits-all to several vertical sites Mar 16, 2017 by Matt McGee In this week’s Marketing Land Live podcast, Neil Vogel explains why they ‘took a business that was perfectly fine & crashed it into the ground,’ and how the new sites are already seeing success.
Adblock Plus names independent Acceptable Ads Committee Mar 16, 2017 by Ginny Marvin Conde Nast, Dell, M&C Saatchi Mobile among the parties named to 11 committee seats.
With cost per visit, xAd brings search-like performance to mobile advertising Mar 16, 2017 by Greg Sterling Brands and enterprises will pay only for customers who walk through the door.
SimilarWeb now offers more granular metrics through Digital Insights Mar 16, 2017 by Barry Levine The new service of custom reports allows marketers to find some of the traffic patterns behind their sales.
Campaign Monitor buys customer data platform Tagga Mar 16, 2017 by Barry Levine With the addition of the Vancouver-based company, Campaign Monitor is looking to expand beyond email marketing.
Publishers must start proactively fighting fraud and non-human traffic Mar 16, 2017 by Rob Rasko Are publishers taking ad fraud seriously enough? Columnist Rob Rasko discusses the findings from a survey that looks at the impact of non-human traffic and how publishers are fighting back.
Urban Airship expands app notification capabilities to mobile web and PC Mar 16, 2017 by Greg Sterling Web notifications can be identical to in-app notifications or treated differently, depending on marketer objectives.
Your guide to using Google Assistant and the Google search app on Android & iPhone Mar 16, 2017 by Danny Sullivan Google Assistant is coming widely to Android phones. Here’s how to use it and other ways to Google on your smartphone — even for iPhone users.
Use Artificial Intelligence to bridge the gap between data and personalization Mar 15, 2017 by Digital Marketing Depot Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. But the actual management, organization, and analysis of the resulting volume of data quickly becomes an insurmountable task.