Nov 5, 20155 min read

Marketing Day: YouTube Supports VR Video, New Facebook Ad Tools & Content Marketing Tips

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Hunger Games & TOMS Shoes Tap Into New YouTube Virtual Reality Video Support Nov 5, 2015 by Amy Gesenhues Both brands have VR videos which can be viewed on YouTube’s Android App using Google Cardboard.
Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads Nov 5, 2015 by Greg Sterling Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads.
4 Big Marketing Takeaways From Facebook’s Earnings Call Nov 5, 2015 by Martin Beck Sheryl Sandberg touts Facebook and Instagram combo as a killer mobile app for marketers; 1.5 million SMBs posted Facebook video in September; Dynamic Product Ads seeing ROI as good as paid search.
Infer Launches New Platform To Take Predictive Lead Scoring To A New Level Nov 5, 2015 by Barry Levine Prospect Management Platform exposes data generating the score and uses it to build individual profiles, actions and recommendations.
Content Marketing Done Right: 8 Examples You Can Learn From Nov 5, 2015 by Pratik Dholakiya What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of successful campaigns so that you can implement them in your own.
Creating The Ideal Creative Atmosphere: Lessons From Web Summit Nov 5, 2015 by Matt Clough Is an influx of data clouding our creativity? At the 2015 Web Summit conference, contributor Matt Clough shares ideas on the topic from expert speakers, who also explore how marketers must adapt in the digital age.
UK-Based Streetmap Sues Google In Potential First Wave Of New EU Lawsuits Nov 5, 2015 by Greg Sterling Nearly a decade after the launch of Google Maps, Google is being sued by a mapping competitor in the UK. The company is called Streetmap, and according to The Guardian, it’s using the familiar “abuse of competition” antitrust argument in a civil action against Google.
3 Key Strategies For Better Email Re-Engagement Nov 5, 2015 by Paul Ford How do you get inactive subscribers to hop back on board? Columnist Paul Ford offers some tips to improve your customer re-engagement levels.
Targeting On Google’s Display Network (GDN): The Lowdown On Layering Nov 5, 2015 by Mona Elesseily Columnist Mona Elesseily discusses the various targeting options available in the Google Display Network and how you can apply them to your campaigns.
Affiliate Network Skimlinks Sets Up A “Data Co-op” With Publishers Nov 5, 2015 by Barry Levine Pooled data will be used for audience targeting, and publishers will share revenue.
7 Ways To Target PR Psychographics With 1 Tool Nov 5, 2015 by Sponsored Content: aimClear For public relations (PR) professionals, services like Cision — formerly known as Vocus — are an essential part of doing business. PR pros log in almost every day to update media lists or find new contacts to build relationships with on behalf of clients.
Facebook Is Now Serving 8 Billion Video Views A Day Nov 4, 2015 by Martin Beck Average daily video views on the social network have doubled since April.
Facebook Beats Estimates With $4.5 Billion Revenue, Now Has More Than A Billion Daily Active Users Nov 4, 2015 by Martin Beck Ad revenue is up 45% over last year and 78% of the total comes from mobile ads. The social network has 1.55 billion monthly active users and 1.01 billion daily.