Nov 16, 20155 min read

Marketing Day: YouTube Shopping Ads, Facebook’s New Search Feature & Snapchat’s &#8

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

[Reminder] Live Webcast: Why Agencies Need Marketing Automation Nov 16, 2015 by Digital Marketing Depot It’s clear in today’s market that traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy while insuring their sales team a cost-effective and efficient conversion.
Will Fraud, Waste & Ad Blocking Drive More Outcomes-Based Ad Models? Nov 16, 2015 by Greg Sterling The digital ad industry has lately been hit by a kind of triple whammy: bot fraud, viewability issues and ad blocking. Notwithstanding these challenges, money continues to pour into digital from traditional media because it’s where consumers are spending their time.
YouTube Shopping Ad Formats Now Available To All AdWords Advertisers Nov 16, 2015 by Ginny Marvin Retailers can extend Shopping Campaigns to their own and other videos on YouTube.
Using Paid Search To Bring Customers In-Store Nov 16, 2015 by Amy Bishop With the holidays quickly approaching, what better time than the present to look for ways to increase foot traffic to your stores? Columnist Amy Bishop shows how to leverage geography and intent, audiences and your web experience to drive more in-store traffic.
Can You Now Trust Google To Crawl Ajax Sites? Nov 16, 2015 by Mark Munroe On October 14, Google announced it no longer recommends the Ajax crawling scheme they published in 2009. Columnist Mark Munroe dives into the question of whether this means you can now count on Google to successfully crawl and index an Ajax site.
Why Digital Attribution Is An Unsolvable Problem Nov 16, 2015 by Lewis Gersh Do you have an attribution problem? Columnist Lewis Gersh believes if you’re using attribution the wrong way, then you just might.
8 Ways To Boost Your Internal Culture Of Content Marketing Nov 16, 2015 by Quinn Whissen Successful content starts with the people and processes who make up your organization. Columnist Quinn Whissen lays out eight ways to foster a culture of content among your internal team.
Bombora Brings Massive B2B Intent Data Store For The First Time To Adobe Nov 16, 2015 by Barry Levine Available through Adobe’s newly launched Audience Marketplace, the info gives marketers another way to target business users by interests.
Email Marketing Search Engine Notablist Launches Pro Edition With Real-Time Alerts & Dashboard Nov 16, 2015 by Amy Gesenhues Notablist founder Michael Johnston says launching the Pro version before Black Friday was a top priority for the team.
Facebook Piloting New Profile Search Feature On Profile Pages Nov 16, 2015 by Greg Finn A new feature being tested allows users to search for specific information from a profile quickly and easily!
Modern Marketing Essential Guide To Social Marketing Nov 13, 2015 by Digital Marketing Depot Social media has evolved. From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways.
Snapchat Adds “Official Stories” Verification For Celebrities & Others Nov 13, 2015 by Danny Sullivan Service also improves ability to search and find celebrities, even if they have unusual account names.
Why Marketers Should Push For Machine Learning-Based Fraud Detection Nov 13, 2015 by Barry Levine The key reason, says the CEO of machine learning anti-fraud firm Sift Science, is because fewer delays for users means more sign-ups and sales.