Apr 13, 20182 min read

Marketing Day: YouTube’s top ads in March, Gmail’s coming redesign & 6sense buys Ze

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Did your ad work? The ABC’s of People-Based Testing Apr 13, 2018 by Digital Marketing Depot You’re prepping for an important ad campaign, and you’ve got several different pieces of creative ready to go. With the help of your tech partners, you deploy several highly targeted ads across social media platforms and publisher sites, reaching viewers on desktop, mobile devices and connected TVs.
Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March Apr 13, 2018 by Amy Gesenhues YouTube’s top ten ads in March earned 82.1 million total views, and Google’s “Searching for Gender Equality” accounted for more than 40 percent of them.
Gmail’s upcoming redesign to include more app integration, smart replies & offline support Apr 13, 2018 by Amy Gesenhues Google sent Gmail users an announcement earlier this week outlining a new ‘Gmail Experience’ to launch via the company’s Early Adopter Program.
Here’s why 6sense bought ZenIQ Apr 13, 2018 by Barry Levine Both firms help marketers find and manage leads and accounts, but each firm offers some capabilities the other lacked.
YouTube to stop supporting third-party ad serving in EU in May, citing GDPR Apr 12, 2018 by Robin Kurzer YouTube will also limit support for third-party pixel tracking, according to a memo.

An expert on loyalty programs has a warning for blockchain startups Apr 13, 2018 by Barry Levine If you’re thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you’re working against the interests of brands.
This week in GDPR Apr 13, 2018 by Robin Kurzer A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.