Apr 26, 20165 min read

Marketing Day: YouTube’s new 6-second Bumper ads, email marketing tips & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

YouTube updates mobile home page layout & recommended video feature Apr 26, 2016 by Amy Gesenhues The new recommended video system is based on Google’s “neural network technology,” which finds patterns and improves as it goes.
Five reasons why GTIN should be your new favorite Google Shopping acronym Apr 26, 2016 by Matt Lawson Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously.
YouTube launches 6-second Bumper video ads to extend TrueView campaigns Apr 26, 2016 by Ginny Marvin Users won’t be able to skip past the new short-form ads that are aimed at complementing TrueView campaigns.
The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource Apr 26, 2016 by Wesley Young Consumers weave their way through more media and platforms than ever before to find local information, making marketing to them more complicated. Columnist Wesley Young recommends which marketing tasks can be DIY and which should be outsourced by local businesses.
3 signs your small business should forego social media, and what to do instead Apr 26, 2016 by Jordan Kasteler Wait — you thought every business needs a social media presence? Columnist Jordan Kasteler explains why being on Facebook, Twitter or YouTube may not be the right answer for a small business.
PaperG, now “Thunder,” offering cross-channel creative tools for display and social Apr 26, 2016 by Greg Sterling Platform seeks to enable creative that’s better aligned with programmatic targeting.
The need for speed in email marketing Apr 26, 2016 by Jason Warnock Big data is great, but don’t let it slow you down. Columnist Jason Warnock says marketers need to take a hard look at their technologies and find solutions to achieve responsive, real-time marketing.
3 techniques to keep your content from being ignored Apr 26, 2016 by Mary Wallace It’s not enough to just churn out content. Columnist Mary Wallace has tips on how to create engaging content that speaks to the right people at the right time.
OpenX: Mobile topped 50 percent of global volume in Q1; Higher CPMs on apps than mobile web Apr 26, 2016 by Ginny Marvin The company also reported big gains in header bidding usage.
Adobe launches rebranded Sign, now integrated with its Marketing Cloud Apr 26, 2016 by Barry Levine The application formerly known as the Document Cloud eSign service, according to Adobe, offers the only single-vendor e-signature integrated with forms and other marketing tools.
Why “near me” is critically important for multi-location businesses Apr 25, 2016 by Jason Decker As searchers become increasingly mobile, hyper-local searches are on the rise. Columnist Jason Decker believes that multi-location businesses stand to benefit the most.
Improve internal linking for SEO: Calculate Internal PageRank Apr 25, 2016 by Paul Shapiro Columnist Paul Shapiro shares his method for determining what pages on your site might be seen as authoritative by search engines, based on a metric he calls “Internal PageRank.”