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Writer's pictureFahad H
Mar 22, 20183 min read

Marketing Day: YouTube policy updates, B2B emails & IBM’s Watson Assistant

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Report: Product discovery, not payments, the real m-commerce bottleneck Mar 22, 2018 by Greg Sterling Product discovery and browsing cited by consumers as the main barriers to buying on smartphones.

  2. All new for 2018 — MarTech Today’s Integration Platform as a Service (iPaaS) report Mar 22, 2018 by Digital Marketing Depot Enterprise demand for a more effective way to integrate martech applications is fueling the growth of integration platform as a service (iPaaS) solutions. These cloud-based tools act as integration “hubs” that connect software applications deployed in different environments (e.g., cloud vs. SaaS vs. on premise).

  3. YouTube updates gun content policies to ban videos promoting sale or manufacture of firearms, accessories Mar 22, 2018 by Amy Gesenhues The new guidelines around gun-related content go into effect next month.

  4. B2B emails: To HTML or not to HTML? Mar 22, 2018 by Len Shneyder Contributor Len Shneyder settles the question once and for all.

  5. You can now send money via Google Assistant Mar 22, 2018 by Greg Sterling You’ll be able to say “Hey Google, send $100 to Sergei.”

  6. Say hello to the newest intelligent agent, IBM’s Watson Assistant Mar 22, 2018 by Barry Levine This white-labeled incarnation of the Watson supercomputer is designed to learn what makes its users happy.

  7. Salesforce buys MuleSoft and adds an Integration Cloud Mar 22, 2018 by Barry Levine The $6.5 billion acquisition means that the CRM is now firmly in the business of Integration-Platform-as-a-Service.

  8. Anti-sex trafficking law opposed by many internet companies likely to pass this week Mar 22, 2018 by Greg Sterling The controversy surrounds the repeal of legal immunity for online publishers.

  9. Lock in special savings for SMX Advanced by coming as a team Mar 22, 2018 by Marketing Land Mind-blowing SEO & SEM tactics, vendor solutions, and networking. Why should your team miss out?

  10. Twitter chief information security officer reportedly exiting Mar 21, 2018 by Amy Gesenhues Yet another tech company’s top-level security officer is hitting the road.

  11. Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes Mar 21, 2018 by Ginny Marvin Says apps will be audited, sets new restrictions on apps’ data access.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Google announces third-party measurement expansions with MRC, Nielsen, comScore Mar 22, 2018 by Ginny Marvin Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control.

  2. Connatix launches Stories for Publishers to bring native Story units to mobile sites Mar 22, 2018 by Ginny Marvin Publishers can implement the format made popular by social networks on their own sites — and control the ad revenue.

  3. Omnichannel Personalization at Scale: How leading brands drive sales across channels Mar 22, 2018 by Digital Marketing Depot Americans now own an average of four devices, spending nearly 11 hours a day consuming media across platforms (Nielsen). When they read your email or visit your website, they expect personalized messaging — no matter which device they’re on.

  4. Overcoming marketing’s 5 deadly fears Mar 22, 2018 by Matt Zilli To fully take advantage of the opportunities of marketing today, marketers must get over some of the fears holding them back. Contributor Matt Zilli explains how to take the first steps.

Online Marketing News From Around The Web:

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