Jun 15, 20166 min read

Marketing Day: YouTube Director, green Google text ad labels & micro-moments

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

YouTube Director lets SMBs film professional video ads from their phone Jun 15, 2016 by Amy Gesenhues In addition to the new ad tool, YouTube is providing advertisers in select cities access to professional filmmakers to help create ads.
Green is in, yellow is out in Google text ad labels Jun 15, 2016 by Ginny Marvin Instead of yellow, Google is rolling out a green “Ad” label for text ads in search results.
Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done Jun 15, 2016 by Barry Levine To focus brainstorming in a new campaign, marketers can find paid or organic posts by brands in their industry around popular topics.
Taboola teams with AppNexus to sell native placements programmatically Jun 15, 2016 by Ginny Marvin The deal opens up Taboola’s native ad inventory to programmatic buyers using the AppNexus DSP.
The importance of micro-moments: The mobile customer journey Jun 15, 2016 by Jim Yu Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition.
Tap into the power of your brand’s influencers Jun 15, 2016 by Digital Marketing Depot What is the power of an influencer versus the general population? And are their recommendations worth more than those of the average consumer? Download this white paper from ReadyPulse to learn about the impact of a conversation with an influencer as it relates to the final outcome in the mind of the buying consumer.
7 e-commerce SEO trends we’re seeing in 2016 Jun 15, 2016 by Jayson DeMers For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition.
Twitter will let brands target ads based on the emojis people use ????? Jun 15, 2016 by Tim Peterson Twitter’s move to allow brands to target ads based on the emojis included in tweets isn’t so weird if you consider emojis another type of keyword.
Why pizza emojis and fridge cams are harbingers of industry changes ahead Jun 15, 2016 by Merrily McGugan All companies are becoming technology companies, argues columnist Merrily McGugan, and this has serious implications for marketers.
Facebook: 1.15 billion people log in using at least two devices or browsers every 3 months Jun 15, 2016 by Tim Peterson Facebook is finally putting a number on how many people use multiple devices and browsers to demonstrate the cookie’s inability to measure those movements.
IBM’s Watson now powers Lucy, a cognitive computing system built specifically for marketers Jun 15, 2016 by Barry Levine Via menus or conversational English queries, a marketer can ask questions of any data from any platform, for research, segmentation or media planning.
Merkle launches addressable ad solution that builds audiences from publisher, advertiser & Merkle data Jun 15, 2016 by Ginny Marvin Publisher Addressable Marketplaces said to be the first to offer people-based targeting and measurement across a network of premium publishers.
Here’s how to position yourself to be a new mobile leader Jun 15, 2016 by Josh Todd Who’s in charge of mobile in your organization? Columnist Josh Todd believes that thanks to rapid changes in the industry, we’ll see the emergence of new kinds of mobile leaders.
Why big brands sponsor Little League (and why you might want to, too) Jun 15, 2016 by Megan Hannay In this first post in a series on community marketing, columnist Megan Hannay dives into the benefits and corporate motivations for local sponsorships and offers some ROI measurements sponsors may be missing.
Facebook VP: 5 years from now, your News Feed will be “probably all video” Jun 14, 2016 by Matt McGee Facebook’s Nicola Mendelsohn says the service is seeing fewer text posts and predicts that the News Feed could be “all video” in five years.
12 things successful PPC managers do in the morning Jun 14, 2016 by Pauline Jakober How can you ensure success for your PPC campaigns? Columnist Pauline Jakober believes it’s all about learning good habits and describes her agency’s daily morning routine.