Dec 18, 20182 min read

Marketing Day: YouTube ad targeting for TV, IAB podcast compliance program, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan. Dec 18, 2018 by Ginny Marvin For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be managed via the API as well.
Get started with marketing automation–learn the terms you need to know Dec 18, 2018 by Digital Marketing Depot For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size. Whether you work for an agency or are an in-house marketing professional, it’s time to get familiar with some basic automated marketing and sales concepts.
Twitter recognizes Heinz Ketchup, Budweiser, NBA and more in its ‘Best of 2018’ list Dec 18, 2018 by Amy Gesenhues The brands recognized this year used Twitter to complement their other marketing efforts.
Why smarter SSPs would be a boon to publishers and advertisers Dec 18, 2018 by Keith Petri Supply-side platforms can simplify and enhance the value of media-buying by utilizing data for better intelligence.

IAB Tech Lab rolls out podcast measurement compliance certification program Dec 18, 2018 by Robin Kurzer NPR, Rawvoice/Blubrry are the first to gain certification.
Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices Dec 18, 2018 by Barry Levine At least for now, the giant retailer continues to emphasize purchases inside skills and retail sales from its store.
How identity resolution can help marketers understand the person behind the data Dec 18, 2018 by Digital Marketing Depot For decades, consumer data has been seen by marketers as a “magic bullet” for understanding customers — the more data, it seemed, the better. For the marketers, understanding the person behind the data pays off big-time.
IBM points to Director of Marketing Data as ‘hottest new role’ Dec 18, 2018 by Barry Levine With AI redefining the modern marketer, the tech giant forecasts the rise of full-time data wranglers for customer data platforms.