Feb 19, 20165 min read

Marketing Day: Yelp-Sprinklr Deal, Google AMP Launch Date & Facebook Messenger Ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

WATCH: “Marketing Land Live” Premiere Episode, Our New Weekly Video Show Feb 19, 2016 by Matt McGee If you missed today’s live video show, watch the replay below with some of the Marketing Land editorial team discussing this week’s important news stories.
Yelp Offers Full Reviews Database To Social Monitoring Tool Sprinklr Feb 19, 2016 by Greg Sterling Company sees the deal as way to show the value of Yelp to brands.
Everything Should Not Be A Blog Post: Start Using Silos Feb 19, 2016 by Patrick Stox Having trouble deciding how content should be organized on your website? Rather than put everything on your blog, columnist Patrick Stox recommends a silo structure.
Agency Metrics That Matter In Search & Beyond Feb 19, 2016 by Janet Driscoll Miller We track all sorts of metrics for our SEO clients, but what about for ourselves? Columnist Janet Driscoll Miller discusses what agencies should be measuring in order to ensure efficiency and profitability.
5-Point Online Marketing Training Regimen Feb 19, 2016 by Stoney deGeyter Columnist Stoney deGeyter offers some pointers on how to get your website into tip-top shape to help you compete in online marketing.
Yahoo Holds Mobile Developer Event Against Backdrop Of Uncertain Future Feb 19, 2016 by Greg Sterling Company cites mobile progress while board explores “strategic options.”
AdWords Drafts Now Gives Advertisers The Ability To Review Campaign Changes Before Pushing Live Feb 19, 2016 by Greg Finn With the addition of “Drafts,” advertisers will no longer have to make massive changes to your AdWords accounts in real time.
Four Expert Tips For Making The Most Of An Affiliate Network Feb 19, 2016 by Adam Weiss The rise of native advertising and more integrated approaches is driving a resurgence of growth in the affiliate marketing arena. Contributor Adam Weiss shares four tactics that can help advertisers and publishers make the most of the opportunity.
Tim Peterson Joins Marketing Land To Report On Social/Digital Media Feb 19, 2016 by Matt McGee Former Advertising Age and Adweek reporter is newest member of Third Door Media’s editorial team.

The Ultimate Multi-Channel Social Strategy Survival Guide Feb 19, 2016 by Digital Marketing Depot In this comprehensive guide from Union Metrics , you’ll learn how to develop — or improve — your social strategy, no matter the social media channels where you spend your time.
Vine’s Sticking To Its 6-Second Limit, But There Are Workarounds Feb 19, 2016 by Tim Peterson User Experience chief says some Vine creators tell stories over multiple videos, while others create accounts specifically to tell one story over time.
Ad Age: Google To Launch Accelerated Mobile Pages On February 24 Feb 18, 2016 by Barry Schwartz Google is set to launch AMP in their mobile search results Wednesday, but you can demo it now at g.co/ampdemo on your mobile device.
Want To Speak At Marketing Land SocialPro? Here’s How Feb 18, 2016 by Chris Sherman The agenda for our upcoming Marketing Land SocialPro show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place June 20–21, 2016, at the Bell Harbor conference center in Seattle. To increase the odds of being selected, be sure to read the agenda.
Report: Ads Could Come To Facebook Messenger Within Months Feb 18, 2016 by Ginny Marvin Ads could be sent to users that businesses had prior contact with on Messenger.