Jun 29, 20165 min read

Marketing Day: Yelp’s social analytics, Facebook Pages & Amazon news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

SEO? SEM? SMX East has you covered. Jun 29, 2016 by Marketing Land One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM. This year’s SMX East agenda was created to ensure that you’d succeed in spite of the dramatic developments in organic search marketing and paid search advertising.

7 types of keywords to boost your SEO strategy Jun 29, 2016 by Ryan Shelley Wondering what kinds of keywords you should be targeting? Columnist Ryan Shelley shows how to categorize keywords using a personalized and industry-focused approach.
Why Google is mining local business attributes Jun 29, 2016 by Adam Dorfman What are business attributes, and why should local businesses care? Columnist Adam Dorfman explores.
From the Editor’s Desk: Why we publish articles you may not agree with Jun 29, 2016 by Matt McGee In this month’s column, Editor-In-Chief Matt McGee talks about two recent columns that readers didn’t agree with, and why we handled each situation differently.
The what, how, who and YOU of the future of marketing Jun 29, 2016 by Sanjay Dholakia What do you need to know to succeed in the marketing world of tomorrow? Columnist Sanjay Dholakia shares what he learned from industry veterans at his company’s marketing summit.
Amazon adds 50+ Dash brands, but data shows only 47% use purchased buttons Jun 29, 2016 by Amy Gesenhues E-commerce analytics firm, Slice Intelligence, says less than half of people buying Amazon Dash Buttons are making purchases with them.
Yelp announces expanding “Yelp Knowledge” social analytics program Jun 29, 2016 by Greg Sterling Yelp adds new companies that get direct access to full Yelp reviews database.
Scaremongering in digital: Why ad blocking isn’t as dire as you think Jun 29, 2016 by Rob Rasko Columnist Rob Rasko believes current ad-blocking predictions aren’t accurate. He offers his take on a realistic projected industry impact.
Facebook makes Pages’ organic reach in News Feed even more dependent on shares Jun 29, 2016 by Tim Peterson To stay in the friend zone, Facebook will take a harder look at whether friends are sharing a Page’s post before putting it in people’s feeds.
Amazon finally makes it easier to find skills for Echo Jun 29, 2016 by Matt McGee Like an app store, Alexa’s skills are now organized by category with new search and refine features.
Report: What marketers can learn from the biggest brands on Instagram Jun 29, 2016 by Tamar Weinberg TrackMaven has released a report of how Fortune 500 companies are engaging with Instagram. Some of the findings may surprise you.
Beware of shady link schemes from black-hat SEOs Jun 28, 2016 by Tony Edward Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is.
The right way to get dynamic with Google AdWords Jun 28, 2016 by Todd Saunders Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you.
Is selling SEO services getting harder or are SEOs just not good at it? Jun 28, 2016 by Myles Anderson In light of recent survey data from BrightLocal, columnist Myles Anderson shares tips for local search marketers looking to acquire new business.