Dec 14, 20155 min read

Marketing Day: WordPress 4.4, YouTube’s Most Iconic Ads & An Email Marketing Workout

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Purify Ad Blocker Believes Paying A Few Cents For News Stories Is Too Much Dec 14, 2015 by Danny Sullivan Data savings from ad blockers might not translate into actual savings
WordPress 4.4 Out Now, Makes All Images Responsive & Adds Embeddable Posts Dec 14, 2015 by Matt McGee Latest release also includes the platform’s new default theme for 2016.
The ABCs Of Programmatic Dec 14, 2015 by Digital Marketing Depot The ABCs of Programmatic white paper from Marin Software is a detailed 18-page primer that will help you understand the huge programmatic opportunity and the lexicon and conventions you need to know to ride this latest wave of ad technology innovation to success.
Follower-Tracker SocialRank Launches Teams Version On Road To Becoming Audience Management Platform Dec 14, 2015 by Barry Levine The updated tool from the New York City-based company is part of its planned evolution into a kind of CRM for a brand’s social media followers.
SMX West Rates Increase Sunday — Register & Save! Dec 14, 2015 by Marketing Land Search Marketing Expo – SMX West rates increase Sunday. Register this week and save $300. Attend SMX West for: Quality content: 60+ tactic-packed sessions, keynotes and clinics. Choose sessions that best suit your focus, experience and personal needs.
YouTube’s Most Iconic Ads Of The Year Awarded To Calvin Klein, Mattel & Always Dec 14, 2015 by Amy Gesenhues YouTube asked voters to choose their favorite ads of 2015 for five different categories. Here are the winners.
Is Google’s Search Market Share Actually Dropping? Dec 14, 2015 by Eli Schwartz In a followup to his 2014 survey, contributor Eli Schwartz shares his data on search engine market share and looks at how it’s changing over time.
PlaceIQ & IRI Team Up To Bring Offline CPG Sales Data To Ad Targeting, Attribution Dec 14, 2015 by Greg Sterling Location intelligence and audience buying platform PlaceIQ last week announced a partnership with CPG purchase data and tracking company IRI. The deal allows in-store sales data to be used for digital ad targeting on the front end and equally for attribution on the back end.
A Beginner’s Guide To Social Media Marketing From The 10,000 Small Businesses Program Dec 14, 2015 by Alison Zeringue Columnist Alison Zeringue details the most common questions she heard as a social media panelist for Goldman Sachs’ 10,000 Small Businesses program and shares the key takeaways for marketers and growing companies.
The 1-Hour Documented Content Marketing Strategy Dec 14, 2015 by Quinn Whissen Developing a content marketing strategy doesn’t have to be a nerve-wracking endeavor. Columnist Quinn Whissen believes you simply need one hour to align with your team and decide on an overall vision.
The Email Marketing Workout Dec 14, 2015 by Paul Ford You have no more excuses: It’s time to get your email marketing in shape! Columnist Paul Ford offers five ways to pump up your email campaign.