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Marketing Day: Website audits, Instagram Stories & Burger King hijacks Google Home


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. The complete guide to optimizing content for SEO (with checklist) Apr 13, 2017 by Nate Dame Google has stated that “content” is among its top three ranking factors, but what makes content “good” from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content.

  2. How to implement an optimization framework for long-term attribution success Apr 13, 2017 by Alison Lohse Columnist Alison Lohse offers a framework around which to structure your attribution program and stay aligned to organizational goals by strategically balancing efficiency, scale and testing.

  3. What the GDPR means for your business Apr 13, 2017 by Josh Manion With the General Data Protection Regulation (GDPR) clock winding down, companies are scrambling to decipher what it means for their business and how to become compliant. Columnist Josh Manion explains.

  4. 4 mistakes to avoid during a website audit Apr 13, 2017 by Pratik Dholakiya A good website audit is important for getting a holistic view of your site’s SEO health. Columnist Pratik Dholakiya explains which mistakes to avoid when conducting a website audit.

  5. NinthDecimal adds native ads to its location-based repertoire Apr 13, 2017 by Barry Levine The San Francisco company now offers location-targeting and offline attribution for a complete range of ad types on mobile and desktop.

  6. Instagram Stories tops 200M daily users, now bigger than Snapchat Apr 13, 2017 by Tim Peterson Instagram’s eight-month-old Snapchat clone is now bigger than the original and adds several more new Snapchatty features.

  7. Email shines even brighter with Gmail and Google Wallet Apr 13, 2017 by Matt McGowan Contributor Matt McGowan explains why Google’s announcement that users can now send and request money in Gmail on Android is a huge boon for email marketers and ESPs.

  8. Shrewd Burger King ad tries to hijack Google Home, delivers earned media home run Apr 12, 2017 by Greg Sterling Ad effect is short-lived but gets massive secondary exposure because of novelty.

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 5 Creative Tips to Drive E-Commerce Sales with Social Media, Social Media Explorer

  2. Facebook cracks down on 30,000 fake accounts in France, Reuters

  3. How to Amplify Your Pinterest Marketing, Social Media Examiner

  4. How to Create Call-to-Action Units for Facebook Instant Articles, Jon Loomer Digital

  5. How to Supercharge Your Instagram Sales Funnel (Because We Did), Shopify Plus

  6. Introducing a Smarter Way to Message and Build Meaningful Relationships on LinkedIn, Official LinkedIn Blog

  7. Social Commerce Is Primed to Go Mainstream (Survey), Adweek

  8. The 6 Sweetest Facebook Advertising Features Right Now, Convince and Convert

  9. The case for editing tweets, The Verge

  10. The Comprehensive Guide to Social Media Ad Marketing, Duct Tape Marketing

  11. Twitter Is Celebrating National Park Week With a Hashtag-Triggered Emoji, Adweek

  12. Which Brands and Social Networks Teens Think Are Cool, MarketingProfs

  13. Which Real-World Issues Are Twitter Users Discussing? (Study), Adweek

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