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Writer's pictureFahad H
Feb 21, 20174 min read

Marketing Day: Walmart’s e-commerce growth, a Snapchat guide & YouTube audits


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. [Reminder] Live Webinar–Tips for better brand/agency creative collaboration Feb 21, 2017 by Digital Marketing Depot We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process and provide best practices for better creative collaboration.

  2. Walmart reports 29% growth in US e-commerce Feb 21, 2017 by Matt McGee In Q4 earnings, company also promises continued effort “to become more of a digital enterprise.”

  3. Report: Android app eCPMs beat iOS for first time in Q4 Feb 21, 2017 by Ginny Marvin Android eCPMs jumped 79 percent year-over-year in Q4 2016.

  4. Dos and don’ts of PPC advertising for universities Feb 21, 2017 by Pauline Jakober For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns.

  5. Marketing Land’s guide on how to use Snapchat Feb 21, 2017 by Danny Sullivan Haven’t gotten your brand on Snapchat? The time could be right, given recent changes to the service. All you need to know on getting started.

  6. Time is running out to score the deepest discounts to MarTech San Francisco Feb 21, 2017 by Marketing Land MarTech rates increase at the end of this week. Register now and save $400 off on-site rates. See below for details on all you get at this year’s event!

  7. 6 business types that reap the most reward from local SEO Feb 21, 2017 by Pratik Dholakiya Does your business serve a local market? Columnist Pratik Dholakiya shares tips for six business types that can really benefit from local search engine optimization.

  8. Are you buying #AlternativeEmailFacts as truth? Feb 21, 2017 by Chad White In the age of misinformation, email marketers need to get their facts straight. Columnist Chad White debunks five dubious and commonly accepted claims about email marketing best practices.

  9. Google’s YouTube to undergo MRC audits for video viewability measurement Feb 21, 2017 by Ginny Marvin The audits encompass all aspects of YouTube’s third-party measurement integrations with MOAT, DoubleVerify and Integral Ad Science.

  10. With 1M apps to date, Facebook’s analytics tool adds features but hasn’t fixed measurement error Feb 21, 2017 by Tim Peterson Developers can compare two audience segments at a time and break down their audiences based on the sites that sent them.

  11. With renegotiation complete, Verizon to pay $350 million less for Yahoo Feb 21, 2017 by Greg Sterling Yahoo successor Altaba will bear the cost of shareholder lawsuits as part of the deal.

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

Video

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