May 17, 20165 min read

Marketing Day: Virtual reality digital ads, PPC skeptics & Twitter news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Can virtual reality save digital advertising from itself? These companies are betting on it. May 17, 2016 by Ginny Marvin With virtual and augmented reality advertising taking shape, the industry is poised for a huge transition and opportunity to reshape digital advertising experiences.
9 reasons you should attend SocialPro in Seattle this June May 17, 2016 by Marketing Land Are you a professional social media marketer focused on driving results for your company or clients? Then Marketing Land’s SocialPro is the conference for you. SocialPro is designed from the ground up by the Marketing Land team to focus on the real-world challenges you face on a daily basis.
Twitter data show most tweets from brands, publishers, celebs contain links May 17, 2016 by Tim Peterson A majority of the tweets posted by the most popular brands, celebrities and publishers on Twitter contain links, according to data pulled by Marketing Land.
Local SEO: Become the voice online for your market May 17, 2016 by Corey Barnett How can you improve online visibility for your local business? Columnist Corey Barnett advises producing content of interest to your community, even if it’s not directly related to your business.
PPC skeptics: Are you one of these 6 types? May 17, 2016 by Pauline Jakober You may have your reasons for being unsure about paid search advertising, but columnist Pauline Jakober hopes to rid you of your skepticism.
Data provider Acxiom opens up its turnkey marketing analytics environment May 17, 2016 by Barry Levine Called Acxiom Marketing Analytics Environment or AMAE, it offers the first full integration of the company’s 2014 LiveRamp acquisition.
Report: Accuracy of location data declining as more publishers offer it May 17, 2016 by Greg Sterling Location data accuracy varies dramatically by publisher and exchange.
Botnet hijacks search results to siphon Google AdSense for Search revenue May 17, 2016 by Ginny Marvin The click-fraud botnet Redirector.Paco has infected nearly 1 million computers worldwide since 2014, according to researchers.
Email provider Bluecore, UGC platform Olapic team up to use consumers’ photos in marketing emails May 17, 2016 by Barry Levine The collaboration points to the growing incorporation of user content into more marketing channels.
How marketers can identify companies that value email marketing May 17, 2016 by Chad White From team sizes to the number of specialists hired, columnist Chad White takes a look at the characteristics of companies that truly appreciate email marketing.
Are content discovery platforms replacing generic search? May 17, 2016 by Tamar Weinberg As content discovery continues its upward march, columnist Tamar Weinberg takes a close look at what it means for the search industry and the tools that are helping to fuel this growth.
Twitter will reportedly stop counting links, photos against tweets’ character counts May 16, 2016 by Tim Peterson Twitter will stop counting links and photos against its 140-character limit some time in the next two weeks, according to a Bloomberg report.