Marketing Day: Twitter Wants To Know Your Birthday, The Future Of Content Marketing & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. AdMixt’s Self-Serve Ad Tool Wins Facebook’s “Innovator Of The Year” Award

Facebook honors Marketing Partners for tools that solve obstacles in vertical markets. Brand Networks, Datalogix, Kenshoo and Smartly.io lauded for “Excellence in Innovation.”

1. Twitter Sets Birthday Balloons As Bait To Reel In More Personal Data

Company adds profile design flourish to encourage people to share their birthdates. The information will be used to serve more relevant information, including advertising.

1. Is Deep Linking The New Digital Marketing Battleground?

With the introduction of deep linking in iOS 9, Apple is taking on Google in mobile search. Columnist Alex Lirtsman takes a look at the new turf war.

1. The Difference Between Content And Content Marketing

As the line between content and content marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for content professionals.

1. How To Maintain Email Customer Engagement In An Increasingly Mobile Marketplace

As consumers continue to shift toward mobile, how can brands use email to improve customer engagement? Columnist Jason Warnock has some tips for marketers.

1. How Social Conversation Can Help You Discover Your Brand’s Next Great Campaign

In a customer-centric world, social insights are the key to creating effective media partnerships, blog posts, commercials and more, says columnist John Donnelly III.

1. Appeals Court Finds Potential For Confusion In Amazon’s Product Search Results

The 2-1 decision finds that Amazon doesn’t label its search results pages clearly enough when it doesn’t carry a company’s products.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. New Microsoft “Three Generations” Campaign Packs Emotional Punch

2. The Four Stage Link Building Cycle + an Extended Q & A- July 21 Webcast

3. Bing Ads Releases Demographics & Reach Data Visualization

4. What Google’s New Cross-Device Benchmarks Actually Mean For Advertisers

5. Link Building: No Longer About Manipulation

6. The Case For Niche SEO Specialists

7. Eiji Tsuburaya Google Logo Celebrates Godzilla Co-Creator On His 114th Birthday

8. Bing Adds New Tools, Enhanced Content To Mapping Upgrade

Online Marketing News From Around The Web:

Analytics

1. Are you making these digital marketing measurement mistakes?, blogs.constantcontact.com

2. The Key To Grow Your Website is Engagement, Not Pageviews, smallbiztrends.com

3. The Top-Rated Social Analytics Tools by Marketers, www.marketingprofs.com

Blogs & Blogging

1. 10 Two-Minute Tweaks to Instantly Revitalize Your Blog, www.searchenginejournal.com

2. Health Care on the Home Front: Recruit Mommy Bloggers, www.searchinfluence.com

3. One Multi-Topic Blog vs Multiple Blogs with a Single Topic, www.blogtyrant.com

4. Thoughts on How to Grow an Established and Engaged Blog, dannybrown.me

5. Why Blog Posts Fail, www.convinceandconvert.com

Business Issues

1. Google Starts Testing Driverless Car in Austin, blogs.wsj.com

2. Mozilla’s plans for Firefox: More partnerships, better add-ons, and faster updates, VentureBeat

3. SurveyMonkey Appoints Sheryl Sandberg and David Ebersman to Board, www.martechadvisor.com

Content Marketing

1. 7 Ideas for Keeping Your Brand’s Content Marketing Fresh & Relevant, www.toprankblog.com

2. 7 Smoking Hot Changes Coming to Content Marketing, www.jeffbullas.com

3. Are Organizational Silos Keeping Your Content Marketing Team From Success?, contentmarketinginstitute.com

4. The Power of Podcasts for Content Marketing, www.koozai.com

Conversion Optimization

1. A/B Testing and Optimizing Your Landing Pages, www.clixmarketing.com

2. Why Ugly Website Design Often Converts (Better), blog.crazyegg.com

Copywriting, Design & Usability

1. Google releases Material Design Lite, a web framework for making Material Design-style websites, 9to5google.com

2. 12 tiny UX elements that can make a difference, econsultancy.com

3. 5 key elements of a well-designed responsive Web site, www.mobilecommercedaily.com

4. Ace Your Next Site Redesign, www.goinflow.com

5. Checklist for Website Redesign, www.ducttapemarketing.com

Display & Contextual Advertising

1. Why Vox makes its own banner ads, digiday.com

Domaining

1. Don’t Want the URS on Your .Com Domains?, www.domaininvesting.com

2. This company thinks domain name investing violates U.S. law, domainnamewire.com

3. Whois privacy supporters to top 20,000, domainincite.com

E-Commerce

1. 5 Keys for Building a Global Ecommerce Site, www.practicalecommerce.com

2. Beauty Beats Drugstores for Ecommerce Sales, www.emarketer.com

3. How An Ecommerce Company Organically Reaches [Nearly] 20 Million Fans Per Day, www.socialbakers.com

4. The web rolls further into the strategies of e-commerce software providers, www.internetretailer.com

5. Why social media holds more sway over shoppers’ buying decisions than retail websites, www.internetretailer.com

Email Marketing

1. 10 Easy Ways to Improve Your Email Open Rates, www.marketingprofs.com

2. 6 Ways to Segment Your Email List to Improve Your Success, www.verticalresponse.com

3. Email. Social Media. Together?, blog.movableink.com

4. How to Manage Email Deliverability: Six Simple Best-Practices, www.marketingprofs.com

MarTech

1. Evolution Of Tech To Ad Tech; Rising Tide Of The “Buy” Button, adexchanger.com

Mobile/Local Marketing

1. The next Google Glass is ‘Enterprise Edition,’ expanded testing later this year, 9to5 Google

2. Apple’s App Store could take a lesson from Apple Music on the human touch, qz.com

3. Mobile Draws Stronger Neurological Responses Than TV, www.adweek.com

4. Why Doritos’ mobile-only promotion may fuel copycats from CPG brands, www.mobilemarketer.com

Social Media

1. 3 Ways To Use Competitor Analysis In Your Twitter Strategy, www.socialbro.com

2. 4 Ways to Create Social Media Ads That Stand Out, www.socialmediaexaminer.com

3. Are You Using the Wrong Content for Your Social Channels?, www.adknowledge.com

4. Facebook Brings Its Data To Agencies With Road Show, adage.com

5. Google Plus: Is There a Future for Google Plus, www.internetmarketingninjas.com

6. How to Find More Customers With Twitter, www.socialmediaexaminer.com

7. How to Use Social Proof to get Better Results from Facebook Ads, blog.kissmetrics.com

8. How Wimbledon is acing social media in 2015, econsultancy.com

9. Introducing Verified Profiles, blog.gotinder.com

10. Marketers Struggle to Identify and Engage Social Media Influencers, www.adweek.com

11. The Field Guide to Twitter Advertising: How to Create & Launch Campaigns, blog.hubspot.com

12. The State of the Social Marketing Team, simplymeasured.com

13. Twitter Ads now available to small and medium-sized businesses in Brazil, Twitter Blog

14. Using Twitter Lead Generation Cards to Grow Our Lists, blog.mailchimp.com

15. Women’s World Cup Final: 20 Million Interactions From 9 Million Facebook Users, www.adweek.com

16. You’re Doing This One Thing Wrong In Digital Marketing, www.ppchero.com

Video

1. Facebook Revenue-Sharing Move Is Big Step Forward for Video, adage.com

2. Facebook Videos now float to make it easier to watch and scroll, thenextweb.com

3. How Visa uses Periscope and video on Twitter to instantly reach consumers, www.Twitter.com

4. How Periscoping a July 4 Parade Took a Dark Turn for One Seasoned Marketer, www.adweek.com

5. Shopping Ads for YouTube: What You Need To Know, www.verticalmeasures.com