Aug 12, 20155 min read

Marketing Day: Twitter Ups DM Limit To 10K Characters, A CMO’s View On MarTech & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Reaction To Its Facebook Video Inspires VW To Create Baby Stroller With Automatic Brakes Volkswagen takes viewer feedback from one online ad and explores the concept in a new video, proving it’s listening to its audience and giving them what they want (in demo form, at least).
MarTech Landscape: What Is Web Analytics Software? The foundation of a good digital marketing strategy still rests on collecting, analyzing and reporting on website data.
Twitter Now Lets You Go Long With DMs Of Up To 10,000 Characters Brands that use Twitter for customer service should benefit from the extra room for private messages.
The New Mobile Rules for Search, Social and Display — August 20 Webcast Advanced tips for targeting mobile consumers via search, social and display ads and driving more clicks, calls and sales.
Periscope Has 10 Million Accounts With 40 Years Of Watch Time Daily Twitter’s live-streaming app hit the user milestone August 2 but says time watched daily is the better metric to judge how well it’s doing.
StepsAway Solves The “Beacon Problem” For In-Mall Retailers And Shoppers Earlier this month, Target announced a 50-store beacon rollout. This is a big deal; retailers have been testing and flirting with beacons and indoor location for two years, and this is probably the biggest announcement to date. Yet beacons are only one technology and aren’t a complete indoor marketing solution. I’m a big proponent of […]
A CMO’s View: MarTech Forces CMOs Out Of Their Comfort Zones, Says Yext’s Jeff Rohrs A former ExactTarget VP, Rohrs had a front row seat to the MarTech explosion fueled by the 2013 SalesForce–ExactTarget $2.5 billion deal.
Knowing When To Retarget (And What Data To Bank It On) Retargeting shouldn’t just be based on someone visiting your site and looking at a product, says columnist Alex LePage. He explains why it’s time for marketers to use real metrics to create a personalized experience for customers.
The Psychology Of Liking On Facebook Improve your marketing by gaining psychological insights into Facebook likes. Columnist Neil Patel explores five reasons why that simple click means so much to the human brain.
Bigcommerce Launches Tool To Streamline Creation Of Facebook & Twitter Ads 43% of small and medium online retailers would like help improving ROI for social ads, according to Bigcommerce. Company believes new tool will do that.
[Study] Moz Releases 2015 Search Engine Ranking Factors A new study from Moz combines data from 150 industry leaders and gives us a look at the search ranking factors that matter in 2015.
Amazon Retiring Product Ads, Offers New Text Ads As Alternative Amazon has notified its advertisers that the popular Product Ads will be discontinued on October 31.
“Yes, We Still Love Google+” Says Outgoing Google CEO Larry Page Asked about the service, Page expressed support that it will continue even as Google becomes part of Alphabet.
Election Season Drives Fox News Into Top 2 Of Facebook Publishers In July [Report] Latest NewsWhip data shows Fox surpassing Buzzfeed and closing in on No. 1 publisher, The Huffington Post.