Aug 31, 20182 min read

Marketing Day: Twitter tests, FTC asked to open new investigation on Google & more

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Twitter suggested accounts to unfollow, says it was part of an ‘incredibly’ limited test Aug 31, 2018 by Amy Gesenhues The test aimed to surface accounts that people were not engaging with.
The newest Forrester Wave on social listening platforms expresses disappointment in the category Aug 31, 2018 by Barry Levine The report says there are too few differentiators and not enough integrated use of the data across the entire enterprise.
US senator calls on FTC to open new antitrust investigation against Google Aug 30, 2018 by Greg Sterling Anger at Google on the right and within the administration may tip the balance of opinion toward a new inquiry.

SurveyMonkey files to go public Aug 31, 2018 by Barry Levine Though still unprofitable, the online survey platform has annual revenue over $200 million and a large user base.
The role of SEO in the martech stack: The voice of the customer Aug 31, 2018 by Jim Yu As brands build and manage their technology suites in an increasingly complex environment, contributor Jim Yu says organic search data increasingly plays a foundational role.