Sep 8, 20173 min read

Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Keys to Driving Webinar Registration and Attendance Sep 8, 2017 by Digital Marketing Depot Are you getting enough people to register and attend your webinars? Webinars are one of the best tools marketers have to generate leads and drive pipeline. As webinars become a bigger part of our demand generation strategy, it is more important than ever to master the science of building your webinar audience.
Storytelling for action: Why brands need to tell a complete story Sep 8, 2017 by Peter Minnium Are you putting meaning into the stories you tell? Contributor Peter Minnium explains why ads that capture the movement of a fully developed story are the ones that will compel the consumer to buy.
Twitter brings Teams to its mobile apps for on-the-go account sharing Sep 8, 2017 by Tim Peterson Twitter’s account-sharing feature has only been available through TweetDeck’s desktop site — until now.
Achieve big testing wins by analyzing results by device type Sep 8, 2017 by Abraham Nord Responsive design sites utilize the same HTML for users, regardless of device — but that doesn’t mean that all users are getting the same experience. Columnist Abraham Nord shares a case study in which segmenting results by device type provided insights that led to a significant conversion boost.
Report: Only 1% of exchange location data useful for offline attribution Sep 8, 2017 by Greg Sterling Study also found that average accuracy of exchange-derived locations is “over 4 New York City blocks.”
4 easy ways to take social media marketing to the next level Sep 8, 2017 by Dayle Hall In an ever-changing social marketplace, how can brands can keep up? Columnist Dayle Hall shares four ways to help your brand unlock the power of social.
Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoption Sep 8, 2017 by Tim Peterson To accelerate publishers’ slow adoption of Ads.txt, advertisers are prepared to begin enforcing the anti-fraud initiative as soon as the fourth quarter.