Aug 6, 20155 min read

Marketing Day: Twitter’s Playbook For Brands, Consumer Device Report & A New Google+

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Levi’s Partners With 6 Rising Musicians And Encourages Fans To Share Their #LiveInLevis Style Venerable jeans brand Levi’s continues its hip, street-smart campaign positioning its clothing as a lifestyle brand for the next generation.
Twitter Publishes 122-Page Customer Service Playbook For Brands Fewer than 30% of questions to brands on Twitter were answered in Q2 of 2015. Twitter’s new guide will help businesses do better and cut their customer service costs.
The Mobile Opportunity for Local and Multi-Location Businesses- August 11 Webcast Stop struggling with desktop optimization — the real action now and in future is in mobile.
Majority Of Email Opens Are Mobile But Most Conversions On The Desktop Movable Ink’s Q2 “US Consumer Device Preference Report” provides additional nuance on top of basic insight.
As Amazon Dominates Marketplace Sales, Online Retailers Express Some Concern Over Its Market Share Retailers in the UK and US say Amazon continues to generate the highest sales volume among marketplaces in ChannelAdvisor’s survey on e-commerce trends.
Are You Measuring The Real Impact Of Your Content Marketing? So your content is getting a lot of buzz — but is it leaving a lasting impression? Columnist Christoph C. Cemper shows how to look beyond the noise and find the metrics that really matter.
6 Neuromarketing Principles That Are Always True The field of neuromarketing may be new terrain for many marketers, but columnist Jeremy Smith helps you understand the principles behind it and how they can impact your conversion rate.
7 Things CMOs Need To Know About Paid Social With all the new ad types and emerging channels, do you know where your paid social dollars are going? Columnist Scott Rayden tells you what you need to know to ensure you’re reaching your goals.
New Ads Section For Publishers In Google Analytics Coming New publisher section will include AdSense and new Ad Exchange reporting.
The New Google Plus: Will Tighter Focus Lead To Success? It’s been a rough ride for Google+. Columnist Mark Traphagen delves into the early vision for the social network, what has emerged from those changes, and what the new direction will mean for marketers.
Facebook Thrives, Pinterest Lags As Driver Of E-Commerce Sales Conversions [Survey] Facebook was the top converting channel for 64% of online retailers in the US and UK, according to a survey by ChannelAdvisors. Only 5% said the same about Pinterest.
Bring Back The ROI To Your Social Media Campaigns By Attending SocialPro. See The Agenda! The key to amplifying exceptional customer experiences is to deliver great content and customer service. Doing this requires keeping up with the latest social media platform trends, governance, best practices and analytics. We make this simple for you at SocialPro.
Unmetric Launches “Sense,” A Mobile App To Track Competitors On Social Media New app displays Facebook, Twitter and Instagram posts selected from a database of 35,000 brands across 25 industry sectors.
Twitter Targeting by Events: Psychographic Targeting Hot House Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, publisher of Search Engine Land and Marketing Land, to bring you this weekly column.
Slick New AdWords Report Editor Is Rolling Out With Drag And Drop Insights & Instant Charts A new reporting tool from Google allows marketers to instantly create beautiful reports using a simple drag and drop format.
Facebook Launches Periscope Rival, But Only For Celebrities Facebook limits new live-streaming video feature to public figures.