Jun 28, 20165 min read

Marketing Day: Twitter’s new Dashboard tool, Pinterest’s AI-enabled search & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

What’s the best attribution model For PPC? Jun 28, 2016 by Aaron Levy Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client?
New ‘Dashboard’ tool from Twitter gives businesses a simple, all-in-one management suite Jun 28, 2016 by Greg Finn A streamlined solution make it easier for novice social marketers to successfully navigate the Twitter platform.
Marketing platform Kahuna applies its machine learning across customer journeys Jun 28, 2016 by Barry Levine Firm continues to expand its scope, this time with Experiences for message optimizing.
Pinterest tries to one-up Amazon with new shopping features like AI-enabled search Jun 28, 2016 by Tim Peterson Pinterest is adding a shopping cart, merchant profiles and artificially intelligent product search capabilities to better compete against Amazon and Google.
4 steps to maximizing Customer Lifetime Value Jun 28, 2016 by Digital Marketing Depot For most B2C marketers, Customer Lifetime Value is used to determine how much is reasonable to spend to acquire a new customer, or customer acquisition cost (CAC). For top-performing B2C companies, it’s the metric in which business decisions are made.
Predictive data & ABM: How to move from account lists to account contacts Jun 28, 2016 by Scott Vaughan Columnist Scott Vaughan says combining your predictive efforts with an ABM approach can help you identify optimal accounts and drive desired results.
Blinded by data: 5 ways to deal with data overload Jun 28, 2016 by Joshua Reynolds Don’t get overwhelmed by a glut of data. Columnist Joshua Reynolds outlines key steps to help you avoid data fatigue.
How to manage your ad partners in regulated industries (part 1 of 5) Jun 28, 2016 by Lori Weiman Digital marketing is more complicated in some industries than in others, as anyone who works finance, retail, education or pharmaceuticals knows. In her five-part series, contributor Lori Weiman will explain how advertisers can thrive in these highly regulated industries.
Why ad blockers are not a threat to the online ad industry Jun 28, 2016 by David Rodnitzky Don’t believe the naysayers. Columnist David Rodnitzky explains why the paranoia surrounding ad blocking is exaggerated and why it will never happen en masse.
Will crowdsourcing make agencies strategic again? Jun 28, 2016 by Patrick Armitage Columnist Patrick Armitage discusses the pros and cons of crowdsourcing and explains how the sharing economy can give agencies more time to focus on ideas and strategy.
New Google Partner badges call out specializations Jun 28, 2016 by Ginny Marvin The updates include a new badge for Premier Google Partners.
Survey: 42% of US online shoppers will use Amazon.com as primary holiday shopping destination Jun 28, 2016 by Matt McGee Ease of shopping, Prime membership and product reviews are top reasons consumers prefer Amazon.com.
LinkedIn starts officially auctioning off its desktop banner ads Jun 28, 2016 by Tim Peterson LinkedIn will let brands bid on its desktop display ads in real-time auctions but is restricting their ability to target based on its user data.

Report: TV time holds, but digital channels dominate for 18- to 49-year-olds Jun 27, 2016 by Greg Sterling In a fragmented media environment, marketers need to carefully test channels to determine which ones can effectively reach desired audiences.