Aug 13, 20155 min read

Marketing Day: Twitter Publisher Report, Global Mobile Ad Revenue & Buffer Adds Video

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

A Sporting July Helps BBC Remain Top Publisher On Twitter [Report] Fueled by Wimbledon, England’s success in the women’s World Cup and a deep well of content, BBC stories receive nearly 4 million tweets, one million more than runner-up The New York Times.
Report: Billions In Local “Co-Op Advertising” Funds Left Unspent Annually Ask digital agencies and marketers about “co-op advertising” and many of them have only a vague idea of what that is.
Google May Be Bringing Twitter To Desktop Search Results Twitter integration into Google’s desktop search is spotted in the UK. Up to now, it was only on mobile and in the US.
SPONSOR MESSAGE: Guide to Social Advertising This Grande Guide from Oracle Eloqua is about advertising in the social media sphere — What it means, why it’s worth it and how best to approach it.
Global Mobile Ad Revenue Up 64%; Mobile Display Ads Top Search First Time Ever [Report] Global revenue for mobile display, search and messaging ads climbed to $31.9 billion in 2014.
Want To Speak At Marketing Land SocialPro? Here’s How The agenda for our upcoming Marketing Land SocialPro conference (formerly known as SMX Social Media Marketing) is live, and we’ve opened up our “speaking pitch” form for select sessions for the show.
Learn Profit-Boosting SEO & SEM Insights At SMX East. Register & Save $200 With Early Bird Rates! Don’t miss out on SMX East, THE conference for digital marketing professionals. Register now and pay $1695 (early bird rate, expiring August 29).
Follow The Leader: How Starbucks Is Dominating Mobile Commerce Looking to step up your mobile strategy? Columnist Aaron Strout explains why you could learn a few things from Starbucks.
Why Google, Bing, Facebook, Twitter & Others Should Collaborate: A Proposition For An Online Reputation Issues Clearinghouse Columnist Chris Silver Smith explains why collaboration among internet companies is key as online reputation attacks proliferate and the costs involved in fighting them surge.
New From Buffer: The Ability To Post & Schedule Native Video On Facebook & Twitter Buffer’s feature also enables posting video to Google+ pages and links to video on LinkedIn and Pinterest.
Find Your Facebook Audience Gold! Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, publisher of Search Engine Land and Marketing Land, to bring you this weekly column.
Headway Digital Launches NativeWay, Its New Native Ads Tool Suite New platform combines native display, video and mobile advertising solutions via programmatic buying.
XpressBuy Announces Integration With Four New E-Commerce Platforms Company says new relationships mean its buy buttons are now available to 30 percent of the top 500 online retailers.