Jun 21, 20165 min read

Marketing Day: Twitter news, Tumblr launches live video & Instagram’s 500M users

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

6 great takeaways from the Brands Talk Social Media #SocialPro keynote Jun 21, 2016 by Matt McGee Social media strategists from HTC, Microsoft, Docusign and Pabst Brewing talk about when it’s right to trendjack, when to adopt the latest social platform and more.
Salesforce Pardot opens up Engagement Studio for general release Jun 21, 2016 by Barry Levine Streamlined manager for B2B customer journeys, previously available only in a closed beta, also includes several new features.
The most important question to ask in local SEO Jun 21, 2016 by Greg Gifford Achieving outstanding local search results for your clients all comes down to one simple — yet essential — question. Columnist Greg Gifford explains how getting an authentic detailed answer will set you on the path to success.
The voice search explosion and how it will change local search Jun 21, 2016 by Wesley Young Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Columnist Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses to compete on yet another platform.
Get the most out of your marketing automation investment Jun 21, 2016 by Mary Wallace Are you getting the most value out of your marketing automation platform? Columnist Mary Wallace explains why you should be using it to nurture quality leads.
Do you need a marketing automation platform? Read this guide. Jun 21, 2016 by Digital Marketing Depot If you are to looking to adopt a marketing automation software platform, this guide will help you through the decision-making process.
Twitter launches Engage, a companion app to provide stats on audiences Jun 21, 2016 by Tamar Weinberg Twitter launches Engage, an application for content creators with data analytics and post insights.
Twitter, Vine extend video lengths and hint at new video revenue Jun 21, 2016 by Tim Peterson Twitter and Vine are extending their maximum video lengths to 140 seconds and hinting at new ways for the companies’ and their creators to make money.
Tumblr’s live video strategy is syndicating services like YouTube and YouNow Jun 21, 2016 by Tim Peterson Instead of rolling out its own live video product, Tumblr will let people syndicate their live streams from YouTube, YouNow, AOL’s Kanvas and Betaworks-backed Upclose.
10 ways to increase your social media engagement like never before Jun 21, 2016 by Jordan Kasteler Columnist Jordan Kasteler dishes out his top tactics for getting your audience to like, share, click and comment on your social media posts.
ABM platforms YesPath, Madison Logic jointly target visitors in their buying stages, across the Web Jun 21, 2016 by Barry Levine Through this partnership, YesPath expands its reach beyond a company’s website and informs the content or ads that Madison Logic delivers.
Instagram by the numbers: 500 million members strong (and more) Jun 21, 2016 by Tamar Weinberg Instagram is now at half a billion users. Here’s the breakdown.
Secrets for digital commerce success in 2016 Jun 21, 2016 by Jason Warnock How do you stand out from the competition in the digital marketplace? Columnist Jason Warnock outlines three commerce strategies to help brands meet their goals and win over consumers.
Yahoo Introduces new mobile ad format Tiles, focused on 360 images, video Jun 21, 2016 by Greg Sterling Richer ad user experience and new content focus seek to lift ad quality.