Marketing Day: Twitter News Tab, Salesforce’s Instagram Tools & Retail Email Strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

1. SPONSOR MESSAGE: Marketing Automation Platforms Buyer’s Guide This free guide analyzes the current market for marketing automation platforms, including the types of vendors serving the market and the capabilities available. If you are considering licensing a marketing automation platform, this guide will help you decide.

2. The 5 Content Strategy Shortcuts That Aren’t Shortcuts At All Building a content strategy isn’t effective when you cut corners. Columnist Rebecca Lieb delves into some popular shortcuts — and explains why they aren’t really shortcuts at all.

3. 5 Tips For Retailers To Up Their Email Promotions Strategies Promotions and discounts are a key part of any promotional email strategy, but use them wisely, advises columnist Jordan Elkind. He offers some tips on how to make your email campaign really pop.

4. 7 Key Elements To A Perfect Product Launch Getting a new product ready and out the door is a daunting task, but columnist Sonny Ganguly has some tips to ensure your product launch goes off without a hitch.

5. Salesforce Marketing Cloud Announces A Slew Of New Instagram Marketing Tools A new tool set from Salesforce gives marketers a true end-to-end Instagram marketing experience.

6. Twitter Rolls Out A News Tab Experiment For App Users A new test may help Twitter compete against Facebook in the news consumption space.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Launches Critic Reviews For Movies, TV & Others To Come Later This Year

2. Bing Will Reward Seattle Seahawks Fans For Using Its Search Engine

3. The Unfortunate Consequences Of Ignoring Links

4. What Makes A Good SEO Program “Good”?

5. Three Must-Download Remarketing Lists To Use With Your Search Ads

Online Marketing News From Around The Web:

Analytics

1. The Road to Easier Marketing Analytics, www.cmswire.com

Blogs & Blogging

1. ‘Blogging Was About Survival’: How Unbounce Got 9,800 Customers With ‘Ridiculously Epic’ Content, contently.com

2. 5 Tips for Publishing Great Blog Posts At Scale, pushingsocial.com

3. How Much Money Should You Spend On Your Business Blog?, mackcollier.com

4. How to Write More Readable Blog Posts, www.blogherald.com

5. Thinking of Quitting Blogging? Here’s How One Blogger Turned it Around, www.problogger.net

Business Issues

1. Apple buys San Jose development site, www.bizjournals.com

2. Former Kraft CMO Deanie Elsner Joins Kellogg, adage.com

3. Your Next Yelp Small Business Advisory Council Unveiled, officialblog.yelp.com

Content Marketing

1. 8 Ways to Evolve Your Content Marketing, www.toprankblog.com

2. Creating content takes time, and many retail marketers have little to spare, www.internetretailer.com

3. Should situational data be the bedrock of your personalisation strategy?, econsultancy.com

4. The Rise of the Content Community, www.ducttapemarketing.com

Conversion Optimization

1. 4 Lead Gen Campaign Ideas (+ the Landing Page Templates to Power Them), unbounce.com

2. How to Boost Conversions with Voice of Customer Research, conversionxl.com

3. How to Transform Prospects into Buyers with 5 Small Steps, blog.crazyegg.com

Copywriting, Design & Usability

1. Designing Custom Images For Your Online Content, Faster!, www.smashingmagazine.com

2. Is User Experience Worth the Investment?, www.usertesting.com

3. More Thoughts on Why Web Design is Dead, uxmag.com

Domaining

1. ICANN reveals plan for ending America’s control of the internet, www.engadget.com

2. The Problem is Not Just The New gTLD Program, www.domaininvesting.com

E-Commerce

1. Alibaba Group Names Michael Evans as President, www.wsj.com

2. How Your Customers are Using Digital Shopping Tools, blog.kissmetrics.com

3. Retailers stick with standard methods when spending online marketing dollars, www.internetretailer.com

4. The most important email for retailers with consumable products, www.retaildive.com

5. US vs. Western Europe: Who’s Bigger on Mobile Retailing?, www.emarketer.com

Email Marketing

1. 3 Email Fraud Tactics All Marketers Need to Know, returnpath.com

2. Five Tactics to Make Your Emails More Interesting, www.marketingprofs.com

3. We analysed 82 Econsultancy email subject lines and here’s what we learned, econsultancy.com

General Internet Marketing

1. Marriott’s Influencer Marketing Program Breaks the Mold, contentmarketinginstitute.com

Internet Marketing Industry

1. DiscoverOrg Acquires iProfile, www.prweb.com

2. Social Software Leader Tracx Appoints SaaS Veteran as New CEO, blog.tracx.com

3. WizRocket Raises $8M Led by Sequoia Capital India and Accel Partners, Business Wire

4. Mobile Marketing Leader Swrve Completes Most Successful Quarter to Date, www.businesswire.com

5. Mono opens new San Francisco office, mono-1.com

6. Zeotap Receives $6.4 Million From Capnamic Ventures, Iris Capital and Prominent Angels, www.prweb.com

MarTech

1. 4 Powerful Ways You Can Automate Your Marketing, www.searchenginepeople.com

Mobile/Local Marketing

1. 3 Trends Shrinking the Mobile Conversion Gap, www.cmswire.com

2. 6 Strategies for Growing a Business Using App Analytics, streetfightmag.com

3. Growing concerns over ad viewability: 3 reasons brands should go in-app, www.mobilecommercedaily.com

4. New York Times Plans to Add Mobile-Native Ads, adage.com

5. The Road Half-Traveled: Attaining Mobile Success, www.cmswire.com

Social Media

1. 5 Ways To Improve Facebook ROI With Audience Targeting, www.ppchero.com

2. Facebook Abandons Plan To Curb Device-Level Data Collection After Advertiser Backlash, adexchanger.com

3. How Data From Twitter Monitoring Can Enhance Your Campaign Performance, www.socialbro.com

4. How to Get Your First 1000 Followers on Pinterest, www.searchenginejournal.com

5. How to Grow Your Instagram Exposure, www.socialmediaexaminer.com

6. How to Perform an Internal Social Media Audit, simplymeasured.com

7. In Facebook’s world, you can agree with Mark Zuckerberg now or you can agree with him later, qz.com

8. LinkedIn Promises to Stop Pummeling You With Email, smallbiztrends.com

9. LinkedIn Publishing Goes Global with Localized Languages, blog.linkedin.com

10. Makerbase is the tiny new website that could give LinkedIn a run for its money, qz.com

11. Social Logins are Shaping the Future of Digital Identity, www.adweek.com

12. Social media marketing in China: Which platforms should you invest in?, econsultancy.com

13. The Online Marketer’s Guide to Social Media Contests, www.marketingprofs.com

14. The Science of Storytelling Through Facebook Images, blog.bufferapp.com

15. Why Did Your Last Social Media Marketing Campaign Fail?, www.jeffbullas.com

16. Why Social Media Marketers Fail to Innovate and What to Do About It, www.socialmediaexaminer.com

Video

1. ‘Learn to Fly’ Goes Viral, Teaches Rock Star Lesson in Video Marketing, www.reelseo.com

2. Five Facebook Video Best Practices, 3qdigital.com

3. Five tips to maximize time spent with online video, econsultancy.com

4. Should Twitter Periscope Be Part of Your Social Media Strategy?, ignitevisibility.com

5. Video and the Changing Role of Social Media Employees, www.adweek.com

6. YouTube’s Desktop Web Player Gets A New Look, techcrunch.com