Oct 5, 20153 min read

Marketing Day: Twitter Names A CEO, Pinterest Expands Buyable Pins & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

The New Customer Journey: Think Local, Act Mobile — October 15 Webcast Oct 5, 2015 by Marketing Land Combine location, search and behavior targeting to deliver more relevant mobile ads and offers to consumers on the go.
A Proposed Protocol For Ethical Ad Blocking Oct 5, 2015 by Jonathan Hochman Columnist Jonathan Hochman lays out a potential way for ad blocking software developers, ad-supported publishers and consumers to co-exist peacefully.
Ethical Mantra “Don’t Be Evil” Becomes “Do The Right Thing” For New Google Parent Oct 5, 2015 by Greg Sterling The Wall Street Journal points out that Google’s corporate parent, Alphabet, has a new code of conduct and a new ethical slogan: “Do the right thing.” The code states in its preface, “Employees of Alphabet and its subsidiaries and controlled affiliates (‘Alphabet’) should do the right thing — follow the law, act honorably, and treat […]
3 Key Strategies To Quickly Build An Email List By Blogging Oct 5, 2015 by Daniel Faggella How do you effectively use blogging to grow your email list? Columnist Daniel Faggella lays out some critical tips and strategies.
Twitter Names Jack Dorsey CEO, Pushing To The Future With A Name From Its Past Oct 5, 2015 by Martin Beck Dorsey, a co-founder, will try to jump start the social network’s growth and advertising business. Adam Bain, former chief of revenue and partnerships, has been named COO.
Pinterest Extends Buyable Pins To More E-Commerce Platforms & Merchants Oct 5, 2015 by Martin Beck Three months after launch, Pinterest brings Bigcommerce, Magento and IBM Commerce on board, says the number of Buyable Pins has doubled to 60 million.
Snapchat Will Charge Brands To Make Their Mark On Your Silly Selfies Oct 2, 2015 by Martin Beck “Sponsored lenses” reportedly will cost $750,000 on peak days, giving brands another way to reach Snapchat’s young, digitally native audience of 100 million.
The Ad-Blocking Holiday Diet Oct 2, 2015 by James Green As the debate surrounding ad blocking heats up, columnist James Green has some tips to ensure that your ads are fit for the holidays and focus on the consumer experience.
Amazon Announces End Of Text Ads Program Two Months After Its Launch Oct 2, 2015 by Amy Gesenhues Amazon to discontinue both its Text Ads and Product Ads program as of October 31, 2015.