Marketing Day: Twitter Mobile Ads, Email Testing & U.S. Smartphone Market Share Report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Twitter Officially Launches Ads Companion For Mobile Campaign Management New tool, unveiled as a test last week, gives advertisers the ability to monitor and adjust campaigns from Twitter iOS and Android apps.

2. How To Ignite Innovation in Large Agencies Change is difficult, but columnist Andrew Ruegger has five ways to help your large agency evolve and cultivate a culture of innovation among your team.

3. Getting Started With Email Testing Sometimes a simple testing plan is the smartest way to grow and retain your email subscribers. Columnist Eric Dezendorf offers tips on subject line testing, date/time testing, and more.

4. Google’s Waze Trials Carpooling Service In Tel Aviv, Israel According to the Jerusalem Post and Reuters, Google’s Waze is testing a carpool service in Israel.

5. The Power Of Wi-Fi: Using Mobile To Drive Customer Acquisition And Loyalty Columnist Allan Haims explores the benefits of in-store Wi-Fi for malls and retailers and how it can significantly boost customer engagement.

6. Report: Microsoft Mobile OS Share Drops, Will It Be Discontinued? According to May 2015 comScore data, the iPhone now a 43.5 percent share vs. Android’s 52 percent share.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Bing Ads Introduces More Functionality To Recently Overhauled Home Page Dashboard

2. Another Google PLA Test Targets Low-Priced Products

3. How To Scale Google My Business Support For Enterprises Like A Boss

4. How To Cement Your Local SEO Footprint In Google: 4 Easy Steps

5. App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing

6. Bing Now Lets You Play Pong In Their Search Results

7. Women’s World Cup 2015 Google Logo Celebrates U.S. Win Over Japan

8. Independence Day USA Google Logo Reflects Timeless Fourth of July Traditions

9. Russian Parliament Approves “Right To Be Forgotten” In Search Engines

10. Drop In Bing? Moving To HTTPS (SNI) Would Have Caused It

11. Search In Pics: Fun Hats, LEGO Kitchens & Google With Cookie Monster

Online Marketing News From Around The Web:

Analytics

1. Analysis Isn’t Cool, www.uxmatters.com

2. Marketing Value Metrics: Are Yours Shiny or Profitable?, smallbiztrends.com

3. One marketing analytics myth? The perfect KPI, chiefmartec.com

4. Share Of Attention: Advertising’s Newest Time-Based Metric, adexchanger.com

5. There’s Data in Those Emojis, adage.com

Business Issues

1. Reddit In Chaos After Allegedly Firing AMA Coordinator Victoria Taylor, gawker.com

2. Our First Gender Diversity Report For SMX, searchmarketingexpo.com

3. Speculation abounds around PayPal acquisition rumors, www.retaildive.com

Content Marketing

1. 10 Essentials for an Effective Content Marketing Plan, www.martechadvisor.com

2. 13 Tools to Automate Your Content Marketing, www.searchenginejournal.com

3. 4 Ways Google’s News Lab Will Help You Create Awesome Content, contently.com

4. 8 Collaboration Tools to Improve Your Content, www.socialmediaexaminer.com

5. Comparing the ROI of Content Marketing and Native Advertising, hbr.org

6. Content Marketing Measurement & ROI Tips: 3M & Kraft Foods, www.toprankblog.com

7. Content Marketing Performance Checklist, heidicohen.com

8. Five Types of Content that are Changing the Digital Marketing Game, www.searchenginejournal.com

9. How Commerce-Based Content Drives Clicks and Revenue, www.adweek.com

10. Make it Free: Fifty Years of Content Marketing Grateful Dead Style, www.webinknow.com

11. See, Think, Do, Care Wining Combo: Content + Marketing + Measurement!, www.kaushik.net

12. The State of Content Marketing: Insurance, contently.com

Conversion Optimization

1. 22 Important Conversion Tips for Your Business Website, www.semrush.com

2. 5 Ways a Penalty Can Dramatically Improve Your Call To Action, www.copyblogger.com

3. How and why you should tame the CRO beast, econsultancy.com

4. How Fiverr Conquered Conversion with 400+ A/B Tests, unbounce.com

5. Marketers Should Protect The Customer Journey, blog.returnpath.com

6. Three Ways Brain Science Can Skyrocket Your Conversion Rates, www.marketingprofs.com

Copywriting, Design & Usability

1. 6 Ways to Make the Most of Your Site Navigation, www.ducttapemarketing.com

2. Back, the Stack, and Authentic Design, www.uxmatters.com

3. How Conflict Is Key To Creating Great User Experiences, www.portent.com

4. The 3 Most Powerful Heuristics Designers Can Use, uxmag.com

Display & Contextual Advertising

1. Marketers not keeping up with shift to contextual coupons, www.mobilecommercedaily.com

2. Zipcar Turns To Display Ads To Reach Members, adexchanger.com

Domaining

1. ICANN dragged into Gamergate as Whois reform cast as misogynist threat, domainincite.com

2. Why Gamble on New gTLD Domains Today?, www.domaininvesting.com

E-Commerce

1. 21 ways online retailers can improve customer retention rates, econsultancy.com

2. Amazon takes on Black Friday with Prime Day deals, www.zdnet.com

3. Are You Ready to Give Your Customers an Omni-Channel Experience?, uxmag.com

4. How to Optimize Ecommerce Product Images for Faster Pages, High Conversion, www.practicalecommerce.com

5. Online Grocery Shoppers Fill Digital Carts More Frequently, www.emarketer.com

6. The Anatomy of a Perfect Checkout Page, vwo.com

7. Young consumers know how to get deals online, www.internetretailer.com

Email Marketing

1. 14 Tips for Improving Your Responsive Email Design, blog.crazyegg.com

2. Basket abandonment emails: why you should be sending them, econsultancy.com

3. Customer Onboarding: How Evernote Sends Simple But Useful Emails, blog.getvero.com

4. Mobile Remains Tops for Email Opens in the UK, www.emarketer.com

5. Steak, Real-Time A/B Testing, and Email Marketing, blog.movableink.com

General Internet Marketing

1. 5 Ways Marketers Need to Rethink Their Approach to Sports Partnerships, www.adweek.com

2. The 5 Cs of Modern Marketing in an Era of Consumer and Convergence, www.martechadvisor.com

MarTech

1. 3 Big Misconceptions Marketers Have About Marketing Automation Platforms, www.martechadvisor.com

2. Get the C-Suite on Board w/ Marketing Automation, blog.marketo.com

3. Hats Off to Web Advertising. No, Really., www.wsj.com

Mobile/Local Marketing

1. 13 Mobile Ad Networks, to Reach Potential Buyers, www.practicalecommerce.com

2. 3 Effective Mobile Messaging Techniques Every Marketer Must Leverage, www.martechadvisor.com

3. For Discount Retailers, Mobile Moves Onward and Upward, www.emarketer.com

4. Mobile screens are kids’ first choice, survey says, www.retaildive.com

5. Top Free & Paid Android Apps in the USA, blog.similarweb.com

6. Why Mobile Matters Most to Millennials, www.getelastic.com

7. What Merchants Need to Know About Apple Pay and Loyalty Apps, streetfightmag.com

Social Media

1. 10 Brand Tweets That Prove Shark Week Has Essentially Become a National Holiday, www.adweek.com

2. 4 Recommendations (and 1 Calculation) to Improve Social Media Engagement, www.adweek.com

3. 4 Tips To Increase Likes On Any Social Platform, www.searchenginepeople.com

4. Celebrate your birthday on Twitter, www.Twitter.com

5. Facebook Author Meta Tags Make Connections with Readers, smallbiztrends.com

6. Facebook for Business Best Practices: Adapt or Die, www.internetmarketingninjas.com

7. Facebook Messenger Users: Brace Yourselves for More Animated GIFs, www.adweek.com

8. How Perception Became Reality and I Had to Breakup with Google+, www.ryanhanley.com

9. How to Build Successful Paid Social Campaigns, www.searchenginejournal.com

10. How to Improve Your Facebook Page’s Organic Reach, www.searchenginejournal.com

11. How Top Brands Improve Customer Retention on Facebook, www.socialmediaexaminer.com

12. Instagram photos are now bigger and better, www.theverge.com

13. Marketing Automation for Social Media, Good or Bad Idea?, www.razorsocial.com

14. New Facebook Ads Manager: A Complete Guide, www.jonloomer.com

15. Remember Facebook’s Rooms app? It just got a big update, thenextweb.com

16. The Best Time of Day to Tweet, www.marketingprofs.com

17. The Complete Guide To Reddit Ads, www.searchenginepeople.com

18. The State of Social Media: 4 Brand Marketers Speak, contentmarketinginstitute.com

19. Twitter 101: How To Craft the Perfect Tweet, www.ducttapemarketing.com

20. Twitter Ads: The Essentials Of Twitter Reporting, www.socialbro.com

21. When to Post to Facebook and Twitter for Maximum Responses, www.adweek.com

22. Which Social Media Sites Fit Your Ecommerce Company?, www.practicalecommerce.com

23. Why TV networks are now ‘sampling’ shows on Facebook, digiday.com

24. Writing the Perfect Facebook Post, www.compukol.com

Video

1. Eight examples of effective emotional video content, econsultancy.com

2. How Facebook’s New Video Business Stacks Up Against YouTube, recode.net

3. The Explosive Growth of Online Video, in 5 Charts, contently.com

4. What Video Marketers Can Learn from This Disney Musical, www.reelseo.com

5. YouTube Community Development: How to Build a Following With YouTube, www.socialmediaexaminer.com

6. YouTube watch time versus views, www.businessinsider.com