Apr 18, 20165 min read

Marketing Day: Twitter ads editor updates, bids to buy Yahoo & Amazon Prime news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

SocialPro rates increase Saturday. Save $300! Apr 18, 2016 by Marketing Land Super early bird rates go up end of day Saturday. Register today and lock in the lowest rates for SocialPro.
10 ways link building has changed over the last 10 years Apr 18, 2016 by Jayson DeMers Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO. Columnist Jayson DeMers takes a look back at the evolution of link building.
[VIDEO] Marketing Land Live #9: Facebook F8 recap, marketing bots, Amazon SEO & more Apr 18, 2016 by Matt McGee Watch our latest episode of Marketing Land Live, where Greg Finn, Danny Sullivan and Matt McGee talk about the big marketing news from the past week.
5 tips for leading a strong PPC team Apr 18, 2016 by Jeff Baum Leading your paid search team to success requires more than just expert PPC knowledge. Columnist Jeff Baum discusses how to be a great SEM team leader.
Twitter ads editor adds support for ad groups Apr 18, 2016 by Tamar Weinberg Twitter ads editor gets better with an enhancement that allows ad groups for targeting and performance assessment.
Why agencies and marketers need to think and act like data companies Apr 18, 2016 by James Green It’s no longer enough to offer compelling creative. Columnist James Green says marketing agencies need to tap into the power of data if they want to satisfy clients and drive results.
Bids to buy Yahoo are due today, Verizon is the favorite [Report] Apr 18, 2016 by Greg Sterling Many of the big names mentioned have dropped out, including Time, Google, Comcast, AT&T and IAC Corp.
Social’s role in SMAC (Social, Mobile, Analytics, Cloud) Apr 18, 2016 by Andy Lombard It’s more than just a catchy acronym. Columist Andy Lombard delves into the components of SMAC and explains why social media is the glue that holds it all together.
Report: EU antitrust charges against Google’s Android could come this week Apr 18, 2016 by Greg Sterling The central issue is whether Google has abused its position with contracts that require handset makers to pre-install proprietary Google apps.
How to optimize your content for each step of the buyer’s journey Apr 18, 2016 by Daniel Faggella How how do you turn a disinterested prospect into a committed customer? Columnist Daniel Faggella outlines all the stages of the buyer’s journey and explains where in that process you can increase conversions.
10 big changes with search engines over my 20 years of covering them Apr 18, 2016 by Danny Sullivan Search Engine Land founding editor Danny Sullivan looks at how search has changed over the two decades he’s been writing about it.
Amazon now offering monthly Prime memberships Apr 18, 2016 by Ginny Marvin In addition to a flexible monthly Prime subscription, Amazon is also adding a separate streaming subscription priced one dollar lower than Netflix.
Ask and you shall receive: The Humanization of Search Apr 18, 2016 by Sponsored Content: Bing Ads In a world where we’re almost always connected to technology and devices, we have instant access to information wherever we are — causing a transformation to the search experience.
Walmart looks to quickly boost online Marketplace inventory, partners with ChannelAdvisor Apr 15, 2016 by Ginny Marvin Aiming to better compete with Amazon and other marketplaces, Walmart hopes to tap ChannelAdvisor’s nearly 3,000 sellers and ramp up its online product selection.