Nov 25, 20154 min read

Marketing Day: Twitter Adds More Choices To Polls, Attribution Reports & An Emoji Tracker

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

App Developers To Europe: Don’t Hurt Google’s Ability To “Improve” Android Nov 25, 2015 by Greg Sterling A group of roughly 140 Android developers under the coordination of an organization called the Application Developers Alliance is appealing to the European Commission not to take any action that could diminish Google’s control over the OS and contribute to Android fragmentation.
2016: Manual Link Building & SEO Nov 25, 2015 by Andrew Dennis Can link building truly be replaced by content marketing and “link earning”? Columnist Andrew Dennis doesn’t think so. Here’s why.
Kantar-Shopcom And 4Info Partnership Offers Look At Future Of Retail Analytics Nov 25, 2015 by Greg Sterling Mobile advertising platform 4INFO has announced a deal with shopper targeting and analytics provider Kantar Shopcom. It offers brands the ability to measure the incremental impact of digital media on in-store sales at the SKU level. A number of companies, including Google, are now measuring store visits after exposure to digital ads.
What To Do When Traffic Doesn’t Equal Sales Nov 25, 2015 by Casie Gillette So you’re getting decent traffic, but sales aren’t up. What’s the problem? Columnist Casie Gillette offers suggestions on where to look for answers.
Twitter Adds More Choices To Native Polls Nov 25, 2015 by Martin Beck Not just a tossup any more, Twitter polls now include the ability to include up to four answers.
App Intelligence Platform appFigures Releases “Cards” For Sharing User Reviews Nov 25, 2015 by Barry Levine The idea is to make it as easy as possible for an app publisher to share any praise.
Social Beat Search In Referrals For The Year’s Top News Stories Nov 25, 2015 by Martin Beck Report by analytics firm Parse.ly shows social dominating search for five of seven major stories of 2015. Social also has an overall advantage in referral traffic in the Parse.ly network.
Don’t Let Amazon Eat Your Lunch This Holiday Season Nov 25, 2015 by Josh Manion As consumers’ shopping behaviors continue to evolve, Josh Manion reveals tips for using data to boost mobile app engagement and in-store revenue.
Commercial Relationship Disclosure On Social Media: What Does The FTC Require? Nov 25, 2015 by Mark Traphagen At the SocialPro conference in Las Vegas, Danny Sullivan discusses social media disclosure rules with the FTC’s Mary Engle. Columnist Mark Traphagen boils down the key takeaways for managers of social media accounts.
How To Gain Insights And Act On Your Attribution Reports Nov 25, 2015 by Eric Dezendorf Once you have your attribution results, how do you successfully apply them to your marketing plan? Columnist Eric Dezendorf outlines several strategies that could work for you.
Social Analytics Platform Zoomph Can Now Help Brands Track Emojis Nov 24, 2015 by Barry Levine New feature — the first of its kind, the company says — gives social marketers the info they need to respond to specific emojis in posts about their brands.