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Writer's pictureFahad H
Jan 17, 20174 min read

Marketing Day: Traffic metrics, Google’s AMP & live-streaming with Twitch


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. 3 reasons why you can safely ignore your competitors’ traffic metrics Jan 17, 2017 by Dianna Huff Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance.

  2. Keep your customers from cheating on you Jan 17, 2017 by Digital Marketing Depot The more you know about your customers, the less chance they’ll go to a competitor. This white paper from Vision Critical will provide the road-map.

  3. How digital advertising will change with today’s political climate Jan 17, 2017 by Rebecca Lieb The proliferation of fake and offensively virulent news will be a growing problem this year. Columnist Rebecca Lieb takes a look at the trend and how it will affect digital advertising and online media.

  4. Google’s AMP Lite and Cloudflare’s Accelerated Mobile Links broaden AMP’s footprint Jan 17, 2017 by Barry Levine AMP content is now becoming available for devices with slower connections or through links on any mobile web site, email or app.

  5. 3 ways to see the future with social media data Jan 17, 2017 by John Donnelly III Marketers can use vast social media data to anticipate the future. Columnist John Donnelly III shares examples of the possibilities.

  6. Why marketers should be paying attention to Twitch Jan 16, 2017 by Chris Kerns Why should marketers care about Twitch? Columnist Chris Kerns takes a look at the growing live-streaming phenomenon and how marketers and brands can take advantage of the channel.

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

  1. 10 Signs You Were Born to be a Content Marketer, www.searchenginejournal.com

  2. 5 Content Marketing Lessons from Top Digital Marketing Blogs, blog.marketo.com

  3. Content Marketing and Sales Alignment: 5 Mutual Benefits, komarketing.com

  4. Content Marketing May Boost Customer Lifetime Value, www.practicalecommerce.com

  5. How to Attract Your Ideal Customer with Perfectly Positioned Content, www.copyblogger.com

  6. How to Give Your Content Wings: We Analyzed 11,541 Viral Articles from 2016 to Uncover the Secret Formula, neilpatel.com

  7. Native Advertising Has a Trust Issue, but It Can Be Fixed, www.marketingprofs.com

  8. Outsourcing Content Marketing: How to Make it Work, www.copypress.com

  9. Programmatic Delivery: The Future of Content Marketing and Promotion?, moz.com

  10. Sales Enablement and the Role of Content, www.marketingprofs.com

  11. Your Content History Should Live Forever, www.webinknow.com

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. Twitter latest feature prompts you to tweet your updated profile picture, TechCrunch

  2. 15 Resources to Bring Your Social Media Marketing Strategy to the Next Level, www.internetmarketingninjas.com

  3. 4 Ways to Build Facebook Lookalike Audiences to Expand Your Targeting, www.socialmediaexaminer.com

  4. 6 Pinterest Updates Marketers Need to Know from 2016, www.socialbakers.com

  5. 6 Ways Data Can Boost Your Social Media Marketing, www.adweek.com

  6. Addressing Fake News in Germany, media.fb.com

  7. Facebook Post Engagement: How to Get Likes, Comments & Shares, www.marketingprofs.com

  8. How Social Media Has Evolved Over the Past 12 Years, www.convinceandconvert.com

  9. How to Use Pinterest to Supercharge Your Social Media Presence, www.searchenginejournal.com

  10. I Asked 235 People to Tweet My Article and All I Got Is This Cheerless Case Study, ahrefs.com

  11. Making Google+ work better for you, blog.google

  12. Why Snapchat’s New Search Bar Is A Welcome Sign For Brands, adage.com

  13. With its IPO, Snap joins Google and Facebook as tech companies taking investors’ money and telling them to shut up, qz.com

Video

  1. The Inside Story of Google’s Daydream, Where VR Feels Like Home, Wired

  2. ‘The market is being flooded with crap because there’s an influencer in it’: Confessions of a video producer, digiday.com

  3. 4 Video Tips to Make Yourself More Likable and Effective on Camera, www.thesaleslion.com

  4. 5 Fixes for Your Online Video Marketing Strategy: Lessons From Google BrandLab, www.thinkwithgoogle.com

  5. AOL’s New 360° and Live Video Studio Is a ‘Physical Embodiment of Native Advertising’, www.adweek.com

  6. Download your Vine clips today, while you still can, www.theverge.com

  7. Facebook looks like it’s going to stop paying publishers to make live videos, www.recode.net

  8. How to Create Super Shareable Video Content, contentmarketinginstitute.com

  9. Internet Users Watching More Live Video, www.emarketer.com

  10. What Can You Do With Video?, www.adweek.com

  11. Why Successful Marketers say Digital Video has Reached an Inflection Point, www.martechadvisor.com

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