Apr 19, 20165 min read

Marketing Day: Top 10 video creators, ultimate AdWords quiz & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Microsoft’s user-response Pulse platform now supports on-demand video Apr 19, 2016 by Barry Levine Moving beyond live transmissions, the free Pulse can serve as a more versatile tool for video-based marketing or education.
Five tips to improve the reach and impact of your social content Apr 19, 2016 by Digital Marketing Depot Distribution is one of the biggest challenges for brands that create content. This tipsheet from Falcon Social has five strategic best practices that will help your content get more reach (and reach the right people), based on lessons from leading brands’ distribution strategies.
Top 10 video creators in March: BuzzFeed Tasty ranks No. 1 for 4th month in a row Apr 19, 2016 by Amy Gesenhues The top four video creators in March all generated more than a billion views across YouTube, Facebook, Vine and Instagram.
The Ultimate AdWords Extension Quiz Apr 19, 2016 by Pauline Jakober Think you’re a pro when it comes to AdWords Extensions? Prove it! This 20-question quiz by columnist Pauline Jakober will put your knowledge to the test.
Is a local SEO campaign like a sitcom? Apr 19, 2016 by Jenny Foster Strong local SEO is no laughing matter, but columnist Jenny Foster discusses how local search campaigns and sitcoms follow a surprisingly similar formula.
Beacon marketers have new ways around app download requirement Apr 19, 2016 by Greg Sterling Google’s Eddystone can send notifications to the mobile browser, while beacon-app networks are being created.
YouTube launches 360-degree live videos & adds spatial audio for on-demand videos Apr 19, 2016 by Amy Gesenhues YouTube says its latest features create a more “immersive” video experience.
Composition of an online reputation dream team Apr 19, 2016 by Chris Silver Smith If you’re hit with an online reputation attack, you’ll need the best possible team of professionals on your side. Columnist Chris Silver Smith outlines a list of specialists who can help you get the results you need.
4 ways to improve your email marketing production process Apr 19, 2016 by Chad White Is it time to update your email production workflow? Columnist Chad White shares key areas to focus on to help you speed things up and boost your email program.
Unifying the customer experience across channels Apr 18, 2016 by Digital Marketing Depot Customer expectations are increasingly difficult to satisfy. Influenced by engagement levels of exceptional brands, customers expect more than ever before. More personalization. More product options. More ways to communicate. More value for their money. To meet these escalating expectations, marketing executives are making aggressive new investments in technologies, products, channels, content and partnerships.
Majority of users frustrated by disruptive ads, aware of ad blocking [Survey] Apr 18, 2016 by Greg Sterling 84 percent of respondents in global consumer survey said ad interruptions were too frequent.