Feb 23, 20165 min read

Marketing Day: Top 10 Video Creators, End Of Google Compare & Snapchat Geofilters

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google Launches Autotrack To Help Sites Get More Out Of Universal Analytics Feb 23, 2016 by Ginny Marvin A library of plugins is designed to give sites common tracking features automatically.
How Are You Managing Social Media Risk? Feb 23, 2016 by Digital Marketing Depot Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on branded pages – but not all of this activity is positive.
Top 10 Video Creators In January: BuzzFeed Tasty Sets New Record With 3B Video Views Feb 23, 2016 by Amy Gesenhues Tubular Labs says video creators saw a 12-percent increase in views last month, with 42 billion combined video views across major social networks.
Instagram Is the Star of Facebook’s Renewed Interview Show Feb 23, 2016 by Tim Peterson After adding new ad formats like video and carousels and opening up Instagram to all brands, Facebook wants to school marketers on the photo-sharing service.
Pinterest Launches Updates To Rich Pins With Recipes And Movie Data Feb 23, 2016 by Tamar Weinberg Pinterest has launched rich data within movie and recipe pins to improve the user experience.
Needle Adds New Features To Its Customer Advocate Service For Shopping Sites Feb 23, 2016 by Barry Levine Salt Lake City-based company expands beyond live chat with advocates to customer-created answers, demos and other new capabilities.
The State Of Cross-Channel Paid Search, Part 2: SEM & TV Feb 23, 2016 by Josh Dreller In the second installment in a series on cross-channel marketing and search, columnist Josh Dreller explores the relationship between TV and SEM, discussing how these can be used in conjunction with one another to improve ROI.
Show Me The Money: Following The PPC Keywords That Make Dollars & Sense Feb 23, 2016 by Pauline Jakober Structuring campaigns based on personas is can effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge impact on revenue.
5 Predictions For Email Marketing In 2020 Feb 23, 2016 by Chad White From hyper-personalization to voice interfaces, columnist Chad White takes a look at what email marketers should expect in four years.
Things Affiliate & Ad-Dependent Publishers Must Consider In The Age Of Mobile Feb 23, 2016 by Rae Hoffman Columnist Rae Hoffman discusses how ad-supported publishers need to adapt to the massive growth in mobile media consumption.
Marketing Land’s Facebook & Instagram Marketing Quiz Feb 23, 2016 by Amy Gesenhues Think you’re an expert when it comes to Facebook and Instagram marketing? Here’s your chance to prove it!
Mobile Devices Now Driving 56 Percent Of Traffic To Top Sites — Report Feb 23, 2016 by Greg Sterling Time on site and pages viewed remain higher on the desktop, however.
Foursquare Introduces “Attribution” To Measure Offline Results Feb 23, 2016 by Greg Sterling Company’s entry into location analytics segment adds further momentum to the attribution revolution.
Google Compare Will Sunset In March Feb 22, 2016 by Ginny Marvin The lead generation product aimed at helping searchers find and compare financial services products like mortgage rates and auto insurance quotes never gained enough traction.
Google Faces More EU Woes, Attorneys General Ask FTC To Revive Case In US Feb 22, 2016 by Greg Sterling The European Commission, according to Bloomberg, is taking a renewed look at Google’s advertising practices.
Up Close: How The New Snapchat “On-Demand Geofilters” Work Feb 22, 2016 by Danny Sullivan For as little as $5 per day, Snapchat lets anyone create custom stamps to add when sharing from particular locations. Will competitors target each other?
SMX West Is Almost Here! Limited Tickets Left. Feb 22, 2016 by Marketing Land Search Engine Land’s SMX West begins next Tuesday in San Jose. Register now to reserve your spot or risk missing out on incredible SEO and paid tactics and networking.