Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Lowest Rates For The Largest Search Marketing Event Expire Next Week! Register For SMX East & Save $300 The countdown has begun! Super early bird rates expire next week for SMX East, the world’s premier search marketing conference.
Top 10 YouTube Ads In June: Arnold Schwarzenegger Prank Wins The No. 1 Spot Posing as the Terminator, Schwarzenegger helps After School All Stars raise funds for after school programs.
Email Subscribers On Demand, Working Your Public Relations “Hit List,” Part 2 Columnist Daniel Faggella brings us the second piece in a multi-part series exploring how to market your business using a powerful PR “Hit List.”
Reach Your Maximum Potential With Intent Data Are you using intent data as effectively as you could be? Columnist James Green breaks down the hurdles marketers face in using intent data to its full potential.
Survey: Shoppers’ Use Of Social Media Drops, But It Remains Vital To Those Who Use It Other tools — search engines, coupons, retailer emails, etc. — have more overall users, but people who use social media to shop are more apt to be swayed by that use, Epsilon survey finds.
There Are No More Secrets Left In Programmatic, Only Work To Be Done How do you achieve higher yield in programmatic? Columnist Rob Rasko digs deep into two “non-secrets” to bring you programmatic wisdom.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google AdWords Adds Bidding Tools For Target CPA And Target ROAS
Energize Your AdWords Campaigns With Call Analytics – July 22 Webcast
B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever
Google Search Console Sends Incorrect Hreflang Implementation Notices To Webmasters
Google Maps Adds Feature To Send Places To Your iPhone Or Android Phone
Online Marketing News From Around The Web:
Analytics
Get Insights From Your Site Analytics, www.searchenginepeople.com
Making Sense of PR, Social & Media Measurement, www.cmswire.com
Starting Your Path to Data Enlightenment, blog.returnpath.com
Blogs & Blogging
A 6-Step Writing Process to Blog More and Stress Less, www.jeffbullas.com
Develop an Editorial Calendar (and How to Do So!), www.problogger.net
How Marketers and Bloggers Are Working Together, www.marketingprofs.com
How to Harness Brainstorming to Build Great Content for Your Blog, www.problogger.net
Massively Expand Your Audience With Guest Posts, www.ducttapemarketing.com
Business Issues
Apple leases 300,000 square feet at Ellis Partners’ 101 Tech campus in north San Jose, www.bizjournals.com
Ellen Pao Resigns From Reddit, adage.com
The city on the hill(s) for Obama alums, www.politico.com
Content Marketing
21 Content Marketing Predictions for the 2nd Half of 2015, contently.com
3 Tips for a Successful User Generated Content Campaign, www.adweek.com
Creating and Sharing Relevant Content, www.compukol.com
Easy does it: six ways content can reduce effort for your online users, econsultancy.com
How to Guarantee Internal Buy-in for Your Big Content Projects, contentmarketinginstitute.com
Conversion Optimization
Conversion Rate Optimization Mistakes You’re Making, www.searchenginejournal.com
Do you know how to calculate your conversion rate?, www.searchengineguide.com
How to Find Which Areas of Your Site Need A/B Testing, blog.kissmetrics.com
How to Make Popup Subscription Forms That Work, blog.mailchimp.com
Copywriting, Design & Usability
Attention-Strapped Consumers Drive Web Design Evolution, www.emarketer.com
Web Design is NOT Dead, You’re Just Talking About it Wrong, uxmag.com
Display & Contextual Advertising
How B2B SaaS Companies Can Drive Sales With Display Advertising, blog.kissmetrics.com
Domaining
New gTLD program thrown into chaos as ICANN loses .africa case, domainincite.com
Some New TLDs shoot the whole program in the foot, domainnamewire.com
E-Commerce
A startup e-retailer’s journey to efficient fulfillment, www.internetretailer.com
Ecommerce information architecture: the devil in the detail (part two), econsultancy.com
Why All SMBs Need an Ecommerce Strategy, streetfightmag.com
Email Marketing
How Erica Tannen turned a weekly email newsletter into a bona fide business, myemma.com
How to Explain SPF in Plain English, blog.returnpath.com
How Warby Parker Thinks Musically When It Comes to Email Content, blog.movableink.com
Revisit these 7 Must-Dos Before a New Email Marketing Campaign, www.martechadvisor.com
Sophisticated email segmentation boosts open rates, engagement, www.mobilecommercedaily.com
General Internet Marketing
10 Ways to Improve Your Online Marketing Efforts, smallbiztrends.com
3 steps to effective customer acquisition using digital marketing, www.mobilecommercedaily.com
An In-Depth Guide To Launching Your Own Podcast, www.smashingmagazine.com
The Key to a Successful Digital Marketing Agency and Client Relationship, www.toprankblog.com
What are the biggest challenges for digital marketers in 2015?, econsultancy.com
Why BuzzFeed Shouldn’t Blow Your Marketing Mind, contentmarketinginstitute.com
Internet Marketing Industry
Adding Context to Attribution, Starting with Weather, www.aolplatforms.com
Kochava Delivers Push and In-App Messaging Campaign Tracking, www.kochava.com
TCS Announces Premier Partnership with Adobe for Digital Marketing Solutions and Services, www.tcs.com
MarTech
Ad Tech Fragmentation: A Marketer’s Worst Nightmare, adexchanger.com
Technology Required for Building a Sales Funnel, www.razorsocial.com
Mobile/Local Marketing
Use the Google Settings app to turn photo backup on and off, even after Google Photos is uninstalled, www.androidcentral.com
BlackBerry Hires Cisco Executive to Lead Global Sales, www.wsj.com
Mobile Report: The app store factors your users really care about, www.tune.com
Now You Can Send Directions From Desktop Google Maps To Your Android Device, www.androidpolice.com
On Negative App Store Reviews During Betas of iOS and OS X, www.macstories.net
Welcome To Mobile App Installs 101, www.ppchero.com
Social Media
‘See First’ Marketing: How to Earn Facebook’s Blue Star, blog.crazyegg.com
3 Questions to Ask Your Next Social Media Marketing Partner, smallbiztrends.com
3 Tips for Maximizing Your Facebook News Feed Exposure, www.getelastic.com
4 Lesser Known Facebook Ad Tips to Get the Most For Your Budget, www.socialmediaexplorer.com
Are shoppers ready to buy directly on social networks?, www.internetretailer.com
Basics of Tracking Social Media ROI for Newbie Marketers, www.martechadvisor.com
Discover Pinterest: Mobile engineering and design, engineering.pinterest.com
Facebook’s mobile network delivers lower costs for advertisers, www.retaildive.com
Get More Social Shares Without Annoying Readers, www.searchenginejournal.com
How brands are using Instagram ads, econsultancy.com
How Minute Maid Out-Juiced Their Competitors on Twitter by 1,261%, simplymeasured.com
How Small B2B Businesses Can Market on LinkedIn, www.adweek.com
How to Increase the Facebook Visibility of Your Local Business, www.socialmediaexaminer.com
Make Your Employees Your Greatest Social Asset, www.convinceandconvert.com
Snapchat Redesign Puts Spotlight on “Discover” News Portal, blogs.wsj.com
Social Media Plan & Checklist, www.swellpath.com
The 5 Best Free Instagram Analytics Tools, www.socialmediatoday.com
The Ultimate Facebook Image Sizes Cheat Sheet, makeawebsitehub.com
Twitter Influencers: It’s About Who You Know, www.socialbro.com
Video
Embed Your Meerkat Stream on Your WordPress Site, wptavern.com
Machinima’s mobile play is about community, not just video, digiday.com
Report: How to Become a YouTube Influencer, www.adweek.com
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