Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge Feb 16, 2018 by Robin Kurzer NFC is a better marketing bet than QRs and tech like the Amazon Dash button, the company says.
Advanced Strategies for Effective Shopping Campaigns Feb 16, 2018 by Digital Marketing Depot On February 22, join Marketing Land’s Ginny Marvin and other paid digital experts as they explore the challenging retail shopping landscape and provide strategies and techniques to maximize your results. We’ll discuss how to use feed management to optimize your Shopping ad campaigns, as well as more efficient bidding strategies that will improve your CPC.
Kantara Initiative is out with a new version of its user data access specs Feb 16, 2018 by Barry Levine The newest guidelines for software makers update ways for sharing personal data between individuals and through Internet of Things devices.
A link-building case study: Using brand mentions and competitive linking tactics Feb 16, 2018 by Andrew Dennis Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic.
LiveRamp moves into B2B data with purchase of Pacific Data Partners Feb 16, 2018 by Barry Levine The acquisition of the Seattle firm means that LiveRamp’s consumer-oriented IdentityLink can now target businesses and the business identities of consumers.
The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development Feb 16, 2018 by Amy Gesenhues Susan Vobejda feels it’s her responsibility to mentor as many young people as she can.
How to build a stronger, more effective PPC team Feb 16, 2018 by Frederick Vallaeys Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best opportunities for successful campaigns and solid career growth.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
GDPR introduces a new job position: The data protection officer Feb 16, 2018 by Robin Kurzer
IAPP says that as many as 750,000 DPOs may be required worldwide to comply with the regulation.
Revitalizing the long-term relationship between marketing and sales Feb 16, 2018 by Josh Aberant
Contributor Josh Aberant explains why the relationship between sales and marketing has changed — and how leading SaaS firms are leveraging it for growth.
Forrester report: About a third of companies say they’re ready for GDPR but may not be Feb 16, 2018 by Barry Levine
Based on interviews with more than 3,000 companies in 10 countries, the report finds that some firms are underestimating the effort required.
Advanced Strategies for Effective Shopping Campaigns Feb 16, 2018 by Digital Marketing Depot
On February 22, join Third Door Media’s Ginny Marvin and other paid digital experts as they explore the challenging retail shopping landscape and provide strategies and techniques to maximize your results. We’ll discuss how to use feed management to optimize your Shopping ad campaigns, as well as more efficient bidding strategies that will improve your […]
The Dash Button was just the beginning: Expanding commerce everywhere Feb 16, 2018 by Davor Sutija
When the Amazon Dash Button launched, some thought it so impractical that it must be an April Fool’s joke. Contributor Davor Sutija urges marketers to consider it a bridge to the future of always-everwhere commerce.
Potential ballot initiative could bring GDPR-like privacy rules to California Feb 16, 2018 by Greg Sterling
It would apply to all businesses that use consumer data for commercial purposes and allow consumers to sue for damages.
FAQ: Google Chrome ad blocking is here. Everything you need to know Feb 16, 2018 by Ginny Marvin
How it works, who will be affected and what it means for advertisers, publishers and users.
Online Marketing News From Around The Web:
45% of marketers cite content & experience management as top priority in 2018, Econsultancy
9 Things Holding Back Your Data Analytics Strategy, CMS Wire
How Olympic Celebs Are Cashing In On Influencer Marketing, MediaKix
How to Create an Instagram Business Account and Why You’d Want To, Tailwind
Make it personal: Using marketing personas and empathy in your marketing, Think with Google
The 5-minute guide to buying sponsored content from publishers, Digiday
Top 3 SMS Marketing Considerations, MarketingProfs
Why Some Data Companies Are Selling Data As A Percent Of Media, AdExchanger
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