Fahad H
- Jul 26, 2017
- 3 min read

Marketing Day: The psychology of search, B2B marketing & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Meet the fake news of the online marketing world (that Google loves!): Review sites Jul 26, 2017 by David Rodnitzky Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn’t separating the fake review sites from the real ones.
The psychology of search: Unleashing the power of connection Jul 26, 2017 by Ryan Shelley There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience.
How to approach your B2B marketing like an NFL quarterback Jul 26, 2017 by Sonjoy Ganguly You need to have your eye on the whole field — the big picture — to successfully capture and nurture B2B leads, argues contributor Sonjoy Ganguly.
Linqia unveils ‘first’ platform for predicting influencer engagement Jul 26, 2017 by Barry Levine Company says its newest AI layer builds on its five-year database of engagement performance, where brands only pay for performance.
5 eternal marketing lessons you can hang your hat on Jul 26, 2017 by Dave Davies Trends may come and go, but columnist Dave Davies shows that the core principles of marketing are just as applicable today as they were decades or even centuries ago.
When Marketo went offline, self-described ‘geek’ rescued domain after their own failure to renew Jul 26, 2017 by Barry Levine “Good samaritan was the only motivation,” tweeted applications engineer Travis Prebble. “I didn’t buy the domain, just paid renewal.”
Tru Optik announces collaboration with comScore Jul 26, 2017 by Barry Levine comScore’s demographic data provides a comfort level for traditional ad buyers new to Over-the-Top (OTT) TV, says Tru Optik CEO
Forging customer connections in a privacy-obsessed world Jul 25, 2017 by EJ McGowan Marketers today typically have access to a wealth of data about their customers and prospects, but that doesn’t mean it’s a free for all. Contributor EJ McGowan advises how marketers can deliver personalized content while respecting customers’ privacy concerns
Three must-read ABM trends for 2017 Jul 25, 2017 by Digital Marketing Depot Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts.