Mar 21, 20165 min read

Marketing Day: The MarTech landscape, a new normal for brands & Twitter’s 10th anniversar

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Scott Brinker shares his thinking behind this year’s huge MarTech Landscape Mar 21, 2016 by Barry Levine Such as: companies with “blue” in their name, the “third dimension” in digital marketing and the possible peaking of new martech firms.
Google Now allows content blocking from publishers and sources you don’t like Mar 21, 2016 by Greg Sterling For some time, Google has allowed users to customize various aspects of Google Now. But that didn’t extend to the publishers and content sources Google was showing (Google Now stories) based on users’ search histories and other social data. Google News has long allowed customization.
Get up close with PPC KPIs to improve your performance Mar 21, 2016 by Matt Umbro What are the primary metrics that define success for your PPC campaigns? Columnist Matt Umbro explores the pros and cons of optimizing for some common paid search metrics.
Local SEO beyond the browser Mar 21, 2016 by Marcus Miller Are you making the most of offline advertising to complement your local SEO efforts? Columnist Marcus Miller explains the benefits of connecting your digital and physical marketing.
Survey: More than half of customers will defect unless their feedback is recognized Mar 21, 2016 by Greg Sterling Companies tend to think of their apps as marketing or e-commerce channels. Apps can also be the source of valuable customer feedback; however, most companies are failing to utilize them for customer insights.
The new normal: Changing the dynamics between brands and shoppers Mar 21, 2016 by James Green Today’s consumers are in control, and expectations are high. Columnist James Green says brands need to respond to the new normal by providing customers with the experience they expect and want.
Twitter celebrates brands and advertisers on its 10th birthday Mar 21, 2016 by Ginny Marvin A look at some of the stand-out Tweets and campaigns from marketers a decade in.
Infographic: The 2016 Marketing Technology Landscape Mar 21, 2016 by Marketing Land Infographics Almost 4,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in 2011.
5 steps to leverage the power of affiliates in your email marketing Mar 21, 2016 by Daniel Faggella How do you build a massive email list of buyers? Building affiliate relationships is key. Columnist Daniel Faggella outlines five affiliate marketing strategies to get you started.
10 tactics for handling haters on Facebook Mar 21, 2016 by Chris Silver Smith How do you manage negative postings on Facebook? Columnist Chris Silver Smith discusses some tools and methods to help you alleviate the situation and win the battle against negativity.
On Twitter’s 10th birthday, why Madison Avenue execs #LoveTwitter Mar 21, 2016 by Tim Peterson Unlike Wall Street, Madison Avenue is bullish on Twitter’s prospects despite its audience growth struggles. On its 10th birthday, agency execs explain why.
Startup YesPath launches AI-driven platform that automatically targets marketing content Mar 21, 2016 by Barry Levine Headed by two ex-Salesforce execs, new San Francisco-based company wants to help automate the marketing side of building relationships.
Usermind launches its platform as “glue between systems” that shows what works Mar 21, 2016 by Barry Levine It’s like workflow automator Zapier plus business data collector Domo, says the CEO.
Twitter’s Jack Dorsey: 140-character limit is staying Mar 18, 2016 by Matt McGee CEO tells NBC’s “Today” show that Twitter will keep its 140-character limit on tweets.