Apr 11, 20165 min read

Marketing Day: SurveyMonkey gets mobile analytics, Top 10 YouTube ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Act now: SMX Advanced super early bird rates expire this Saturday Apr 11, 2016 by Marketing Land SMX Advanced rates increase Saturday. Register now for the lowest rates. Here’s what’s in store.

SurveyMonkey adds mobile analytics to its resume Apr 11, 2016 by Barry Levine The new SurveyMonkey Intelligence offers free and premium accounts accessing data from hundreds of thousands of participating mobile users.
Top 10 YouTube ads in March: New Always #LikeAGirl spot ranks No. 1 with 18M views Apr 11, 2016 by Amy Gesenhues The latest installment from the Always #LikeAGirl campaign generated nearly double the views of the second-ranking video ad last month.
[VIDEO] Marketing Land Live #8: Facebook Live video, Tweet length research & more Apr 11, 2016 by Matt McGee If you missed our latest episode, watch the video replay below featuring Amy Gesenhues, Tim Peterson, Greg Sterling and Greg Finn.
Reminder: April 12 webcast — “Mapping the Value of Your Customer’s Experience” Apr 11, 2016 by Digital Marketing Depot Customer Journey Mapping can illuminate your customer’s journey and help you identify more meaningful ways to connect at crucial “micro-moments.” On Tuesday, April 12, join Ethology’s strategy experts, Anthony Quiroz and Geoffrey Wilcoxson, as they go beyond “journey mapping” to recognize the many moments and connections customers have with your brand.
Visual analysis of AdWords data: a primer Apr 11, 2016 by David Fothergill Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned otherwise.
5 customer-centric metrics to implement today Apr 11, 2016 by Jordan Elkind Is your company truly customer-centric? Columnist Jordan Elkind shares five key performance indicators that you should be measuring if you want to put customers at the center of your decision-making.
Streaming social: What marketers can learn from Netflix’s social strategy Apr 11, 2016 by Chris Kerns When it comes to social, marketers can learn a lot from Netflix. Columnist Chris Kerns discusses the streaming service’s social wins and what marketers can glean from them.
Test & validate your HTML5 display ads with new IAB tool Apr 11, 2016 by Ginny Marvin The industry group also updated its HTML5 for Digital Advertising Guide.
Customer service provider [24]7 ports its chat bot/live agent service to Facebook Messenger Apr 11, 2016 by Barry Levine Tag team offering is the latest sign that the popular messaging app is becoming a major channel for customer interaction.
Understanding intent through voice search Apr 11, 2016 by Sponsored Content: Bing Ads Bing and Google are looking at the future of search, and both are seeing a future that involves search engines as the intelligence platform powering digital assistance with daily life — personalized help that enables people to get more done efficiently and spend real time focused on what they care about most.
Newspapers try to block Brave browser’s ad-substitution business model Apr 8, 2016 by Greg Sterling As ad blockers try to monetize with their own ads, are they committing trademark or copyright infringement? Newspapers argue they are.
Keyword research: a key element of SEO & content marketing Apr 8, 2016 by Trond Lyngbø Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy.