Dec 16, 20155 min read

Marketing Day: Super Bowl 50 Advertisers, Facebook Instant Articles On Android & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Super Bowl 50 Advertisers Take The Field Early: Wix & Butterfinger Announce Campaigns Dec 16, 2015 by Amy Gesenhues Butterfinger & Wix.com will each be making an appearance during next year’s big game.
Facebook Rolls Out Instant Articles For All Android Users Dec 16, 2015 by Martin Beck Facebook says more than 350 publishers worldwide have signed up for the program and more than 100 are publishing daily.
B2B Lead Provider True Influence Opens Up Its Internal Service Through New Cloud-Based Platform Dec 16, 2015 by Barry Levine Called InsightBASE, the new offering can provide individual prospects at specific companies for email and display ad campaigns.
Will Europe’s New EU-Wide Privacy Rules Bring Coherence — Or More Chaos? Dec 16, 2015 by Greg Sterling On Tuesday, European officials approved data protection regulations that formalize many of the court decisions and other regulatory positions that have been taken over the past couple of years. The new rules, in development since 2012, would take effect in 2017 and apply uniformly across the European Union.
The Best (And Worst) In Marketing Of 2015 Dec 16, 2015 by David Rodnitzky As 2015 comes to a close, columnist David Rodnitzky share his picks for this year’s most memorable successes and flops in the marketing industry.
Data-Led Link Building: Audience Segmentation & Analysis Dec 16, 2015 by Chris Liversidge Columnist Chris Liversidge explains how to use data to determine where and how to focus link-building efforts.
Do You Need To Better Prioritize Your Digital Marketing Efforts? Dec 16, 2015 by Matt Umbro It’s time to clean up that account clutter! Columnist Matt Umbro offers steps for prioritizing your workflow to make the biggest impact and improve performance.
Looking Back, Looking Ahead: Reviewing The Top 3 Display Advertising Topics Of 2016 Dec 16, 2015 by Rob Rasko Columnist Rob Rasko takes a look at how last year’s predictions from a publisher survey panned out and shares what he expects lies ahead for marketers in 2016.
Intentional Serendipity: How Marketing Analytics Trigger Curiosity Algorithms And Surprise Discoveries Dec 16, 2015 by Joshua Reynolds With the wealth of data available to marketers, marketing analytics can unveil unanticipated breakthroughs that will bolster your strategy, says columnist Joshua Reynolds.
Pinterest To Open Promoted Pins For All US Businesses Dec 15, 2015 by Martin Beck Self-service ads will be available in January; Pinterest now has more than 1 million active businesses accounts.
Facebook’s Local Search Site Is “Early Test,” Company Doesn’t Seem Ready To Promote It Dec 15, 2015 by Greg Sterling Company doesn’t see local search site as an entry point for consumers.
Adobe Reveals The Five “Rules of Engagement” For Online Content Dec 15, 2015 by Barry Levine New report complements earlier study in October, both based on a survey of more than 12,000 consumers in six countries.