Jun 9, 20165 min read

Marketing Day: Snapchat videos, IAB’s ad report & top 10 YouTube video ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Snapchat: We can prove people watch mobile videos *with* sound Jun 9, 2016 by Tim Peterson Snapchat’s claim that two-thirds of its videos are watched with sound counters Facebook’s efforts to convince brands mobile video isn’t audio-friendly.
Retail study: 9 out of 10 consumers say free shipping No. 1 incentive to shop online more Jun 9, 2016 by Amy Gesenhues The Walker Sands Future of Retail report found nearly a third of all consumers now shop online at least once a week.
IAB: Q1 US ad revenues hit record $15.9 billion, up 21 percent YoY Jun 9, 2016 by Ginny Marvin The jump marks the biggest Q1 year-over-year increase in four years.
10 ways to get ready for the new AdWords Jun 9, 2016 by Frederick Vallaeys Columnist Frederick Vallaeys explores the potential impact of some new AdWords features announced at the Google Performance Summit in May 2016 and discusses how to prepare for these changes.
5 contemporary strategies that help improve your rankings Jun 9, 2016 by Pratik Dholakiya The rules of the SEO game have changed over the years, but columnist Pratik Dholakiya has some solid strategies for increasing search visibility and authority that you can safely use in 2016.
Two tried and true methods to make social media impact SEO Jun 9, 2016 by Dan Bagby While social signals may not be directly factored into Google’s ranking algorithm, columnist Dan Bagby explains that social media can still be used to enhance SEO.
Top 10 YouTube ads in May: Knorr’s #LoveAtFirstTaste wins top spot with 33M views Jun 9, 2016 by Amy Gesenhues Last month’s 10 most popular ads generated 60.8 million combined views, nearly doubling the number of views earned in April.
Modern marketing is in need of an anti-channel mindset Jun 9, 2016 by Mayur Gupta Don’t get sucked in by “channel obsession.” Columnist Mayur Gupta explains why marketers need to move past channels and instead focus on the consumer and the consumer experience.
Lithium launches Reach, a Klout-informed social content marketing tool Jun 9, 2016 by Barry Levine The data-driven insights, the company said, help marketers avoid “throwing spaghetti at walls” to see what kinds of social content stick.
How to boost your conversion rate without changing your web content Jun 9, 2016 by Jeremy Smith How do you improve your conversion rates without any changes to your web content? Columnist Jeremy Smith reveals seven strategies.

Google Analytics begins breaking out iOS traffic by model (when it can) Jun 8, 2016 by Matt McGee When iOS user agents include a specific device model, Google Analytics now lists them separately in the Mobile > Devices report.
Improve the customer experience by understanding customer-managed journeys Jun 8, 2016 by Digital Marketing Depot Businesses need to shift their focus to the customer-managed journey as opposed to the static, “mapped” customer journey.