Mar 30, 20165 min read

Marketing Day: Snapchat testing new ads, Twitter’s universal tag & GE’s live video

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Snapchat is testing ads that contain advertorials like listicles Mar 30, 2016 by Tim Peterson Snapchat has started testing ads that let marketers like AT&T attach branded articles containing text, images and GIFs to their 10-second video ads.
Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition Mar 30, 2016 by Barry Levine Newest “State of Marketing” report describes what approaches characterize high-performing marketing teams
The real impact of Google’s new paid search ad layout on organic search Mar 30, 2016 by Winston Burton We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs.
Manual link building’s 7 worst outreach offenses Mar 30, 2016 by Julie Joyce Are you making mistakes with your link-building outreach? Columnist Julie Joyce lists what she considers to be the 7 worst outreach violations.
Twitter simplifies conversion tracking & audience segmentation with universal tag Mar 30, 2016 by Ginny Marvin The single tag enables tracking for multiple conversion events and setup for as many as 200 tailored audiences.
What Amazon understands about offline retail Mar 30, 2016 by Florent Peyre What can retailers, online and offline learn from Amazon’s venture into the brick-and-mortar space? Columnist Florent Peyre explores.
3 ways to use the “familiarity bias” for maximum B2B engagement Mar 30, 2016 by Matthew Barby How can you get in front of prospects so you’ll be top of mind when they’re making their purchase decisions? Columnist Matthew Barby has tips.
Conversation as the new UI: Microsoft makes its chatbot pitch at Build 2016 Mar 30, 2016 by Danny Sullivan Cortana Intelligence Suite & Microsoft Bot Framework introduced to help developers understand conversations & take actions where they happen.
Image-driven mobile ads for automakers now available on Google in the US Mar 30, 2016 by Ginny Marvin The specialized ads are now out of beta, along with ad listings for nearby dealerships.
The comprehensive guide to video advertising in 2016 Mar 30, 2016 by Thomas Stern Columnist Thomas Stern discusses best practices for video advertising across a wide variety of platforms and channels, including mobile, display and social.
How GE uses live video to tell stories & humanize the industrial side of the brand Mar 30, 2016 by Amy Gesenhues Five questions with GE’s social media lead Sydney Williams
Fullscreen’s subscription video service will be ad-free but not brand-free Mar 30, 2016 by Tim Peterson Fullscreen’s subscription-based video platform won’t carry ads when it debuts on April 26 but is open to hosting programs that involve brands like AT&T.
OTT television joins the world of user profiles in Tru Optik/Experian partnership Mar 30, 2016 by Barry Levine Tru Optik’s tracking of OTT viewing meets Experian’s massive user profiles, providing validation to multi-screen advertisers about who their audiences really are.
3 keys to architecting customer experiences that go beyond the desktop Mar 30, 2016 by Brian Solis Is your business thinking like a mobile consumer? Columnist Brian Solis details the questions brands should be asking themselves in our mobile world.
We’re reaching the tipping point in mobile commerce Mar 30, 2016 by Jason Warnock Think people don’t convert when they receive email on a mobile phone? Think again, advises columnist Jason Warnock, and he’s got the stats to back up his contention.

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