Jun 21, 20174 min read

Marketing Day: Snapchat’s Snap Map, Amazon’s Prime Wardrobe & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

What link builders really want you to know Jun 21, 2017 by Julie Joyce Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters.
Snapchat’s Snap Map plots Stories by location but not ads (yet) Jun 21, 2017 by Tim Peterson Snapchat users can browse Stories by location, which could eventually put the app more prominently on the map with location-minded marketers.
Advanced testing: What 4,000 A/B tests can teach you Jun 21, 2017 by Jason Puckett Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program.
The new marketing mandate: Learn fast Jun 21, 2017 by Justin Dunham Marketing technologists find themselves in the unique position to mentor their fellow marketers as the landscape changes rapidly. Contributor Justin Dunham explains how.
Report: 14 marketing automation vendors profiled — updated for 2017 Jun 21, 2017 by Digital Marketing Depot Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: increased marketing efficiency, enhanced ability to generate more and better qualified leads, a multi-channel view of prospect behavior, and better alignment of sales and marketing goals.
Everyone says they offer AI. Here’s how to assess those claims. Jun 21, 2017 by Barry Levine It seems that every tool and platform is adding artificial intelligence. Here’s a guide for marketers who want to kick the tires.
Amazon’s new Prime Wardrobe program is another swing at traditional retailers Jun 21, 2017 by Amy Gesenhues Currently in beta, the program will let shoppers try on clothing and shoes at home before deciding to purchase.
Stackla adds a Co-Pilot to recommend which user content should be published Jun 21, 2017 by Barry Levine The machine learning-based tool also suggests the best audience segments for engagement with that content.
D’oh! Three common content promotion mistakes Jun 21, 2017 by Andrea Lehr Coming up with an effective content promotion strategy can be trickier than you might think. Columnist Andrea Lehr highlights three common mistakes marketers make and offers tips on how to avoid them.
With brand safety in mind, YouTube steps up efforts to ‘fight online terror’ Jun 21, 2017 by Ginny Marvin Among the four steps the company outlined is a new effort that will remove ads from extremist videos that don’t expressly violate YouTube policies.
Google’s job listings search is now open to all job search sites & developers Jun 21, 2017 by Barry Schwartz Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings.
Tobii Pro now invisibly tracks users’ eyes in VR Jun 21, 2017 by Barry Levine The company has installed its tech inside HTC Vive headsets, so marketers and others can readily track attention paths.
Markerly offers white-labeled influencer network Jun 21, 2017 by Barry Levine The cloud-based “build-your-own-network” service can be populated with an agency’s or brand’s influencers, or Markerly can provide theirs.