Nov 9, 20155 min read

Marketing Day: Snapchat’s 6 Billion Daily Video Views, Pinterest In-Pin Search & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

WordPress Used On 25 Percent Of All Websites [Report] Nov 9, 2015 by Matt McGee W3Techs says WordPress’ two closest competitors combine for less than five percent usage across the web.
Snapchat Hits 6 Billion Daily Video Views Nov 9, 2015 by Martin Beck Fresh off Facebook’s hitting the 8-billion-view mark last week, Snapchat confirms a stat that has tripled since May.
Writing Ad Copy That Converts Nov 9, 2015 by Digital Marketing Depot Digital marketing is a cluttered space. With a list of ad formats and platforms that seems endless, there is an ever-growing number of ways to measure ad performance. Digital marketers have many optimization tactics at their disposal including, bids, budgets, targeting, and keywords.
First Things First: Get Your Mobile Tracking Right. Nov 9, 2015 by Craig Weinberg Is your mobile tracking actually working? Columnist Craig Weinberg offers some insight into how you can capture the right data to help you know if you’re meeting your goals.
Why Programmatic Advertising Fraud Exists Nov 9, 2015 by Ratko Vidakovic Columnist Ratko Vidakovic delves into the many faces of ad fraud and the underlying reasons why it exists in the first place.
Are Ad Blockers Killing The Digital Economy? Views From Web Summit Nov 9, 2015 by Matt Clough At the Web Summit conference in Dublin, industry experts discuss the rise of ad blockers and how marketers should respond. Columnist Matt Clough is on hand to bring you all the details.
Twitter Debunks Mobile Ad Myths At SocialPro Next Week. Register Today! Nov 9, 2015 by Marketing Land Maximize the payoff on your social media marketing efforts by attending Marketing Land’s SocialPro conference next week! Discover proven tactics, strategies and tools that will drive ROI on your social media campaigns. A limited number of All Access Passes are still available, so register today!
KPI Frameworks: Bringing Order To KPI Chaos To Prioritize E-Commerce Optimization Efforts Nov 9, 2015 by Nick Iyengar Columnist Nick Iyengar suggests that KPI frameworks can help organizations to better understand which metrics to focus on and develop more specific hypotheses for optimization efforts.
Mintigo Moves From Predicting Prospects To Reeling Them In Nov 9, 2015 by Barry Levine Analytics company announces Predictive Campaigns product for commanding an integrated marketing platform to deliver the next best offer or message.
Pinterest Launches In-Pin Search To Help Users Pinpoint Specific Items Nov 9, 2015 by Greg Finn A new in-Pin search tool will be a major boon for users looking to find a specific item — No search queries required.
Intermediary Liability In Duffy Case Could Turn Google, Facebook Into Content Police Nov 8, 2015 by Greg Sterling Janice Duffy has been vindicated by the Supreme Court of South Australia in her case against Google. While that’s good for Dr. Duffy, the case sets a problematic precedent that could impair online speech and create broad liability for “secondary publishers” such as Google, Facebook and others.
Health Campaign Gets Sexy With Ashanti Video And Interactive Hashtag #DrinkUpAshanti Nov 6, 2015 by Pamela Parker The Partnership for a Healthier America, along with Y&R and VML New York, aim to give the ultimate healthy drink the same marketing sizzle enjoyed by the sugary sort.