Apr 28, 20166 min read

Marketing Day: Snapchat hits 10B daily video views, Facebook earnings & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Snapchat confirms that 10 billion videos are being watched daily Apr 28, 2016 by Tamar Weinberg Snapchat users are watching 10 billion videos a day, up from 8 billion two months ago.
Trend observation: branded PPC ads getting more expensive Apr 28, 2016 by Thomas Stern Have you noticed your brand CPCs increasingly lately? It’s not just you. Columnist Thomas Stern shares data which suggest that branded terms have become more expensive since Google’s recent SERP changes.
Searching for searchers: Audiences are the new keywords Apr 28, 2016 by Christi Olson As we continue to shift towards audience-centric marketing, columnist Christi Olson of Bing notes that we can create more effective remarketing campaigns by asking the right questions about our searchers.
Dynamic remarketing: not just for retailers anymore Apr 28, 2016 by Laura Collins Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency’s clients have seen by utilizing this tactic.
Four steps to finding the right digital agency Apr 28, 2016 by Digital Marketing Depot The right digital partner can provide the perfect mix of creativity, technology and know-how to help your marketing adapt and thrive in a digital world. But how do you find the agency that fits?
Twitter recategorized itself from “social networking” to “news” in Apple’s App Store Apr 28, 2016 by Tim Peterson As a social networking app, Twitter ranked fifth among free apps, but as a news app, it now ranks number one. Coincidence?
A CMO’s View: Hyundai outlines the social strategy driving its latest new car launch Apr 28, 2016 by Amy Gesenhues CMO Dean Evans shares how the carmaker builds out its social campaigns and offers insight on Hyundai’s new brand direction.
14 times Facebook has tried to be Snapchat Apr 28, 2016 by Tim Peterson Facebook may not have been able to buy Snapchat, but that hasn’t stopped the social network from co-opting many of the messaging app’s features.
Experian launches PII-matching audience targeting platform to reach 85% of the US Apr 28, 2016 by Barry Levine In the new Audience Engine, brands and others can enrich customer profiles with various layers of PII-based data, and then anonymously target those same users online, in email or on addressable TV.
AdSense mobile Page-level ads now available to all publishers Apr 28, 2016 by Ginny Marvin Anchor and Vignette ads are designed for mobile websites and do not count toward page ad limits.
How to protect yourself against ad fraud Apr 28, 2016 by Ratko Vidakovic Columnist Ratko Vidakovic walks through steps that marketers should take to protect themselves and their ad budgets against fraud.
Google Analytics now secures all web traffic Apr 28, 2016 by Ginny Marvin Whether sites are using HTTPS or not, all traffic communication with Google Analytics is being encrypted.
Amid global smartphone slowdown, Apple seeks to capture more “Android switchers” Apr 28, 2016 by Greg Sterling It’s not just the iPhone — smartphone growth has slowed across the board.
Mobile-friendly redesigns: Experiment on your current site Apr 28, 2016 by Brian Massey If you have your eye on being mobile-friendly, a full website redesign may be in order. Columnist Brian Massey has tips to ensure your site redesign is a success.
Promoted Tweets with hashtags have higher CPAs, lower CTRs — & other surprises for DR advertisers Apr 28, 2016 by Ginny Marvin A Twitter study of 9,000 campaigns points to 9 characteristics that can make promoted tweets more successful for direct response advertisers.
7 reasons your Instagram Ads aren’t converting Apr 28, 2016 by Blaise Lucey Are your Instagram Ads a flop? Columnist and Bitly senior content strategist Blaise Lucey explains what you might be doing wrong.
Facebook’s mobile ad revenue grew by 76% to $4.26 billion in Q1 2016 Apr 27, 2016 by Tim Peterson Facebook grew its daily audience by 16% and the money it makes from each member of its audience by 33% in the first quarter of 2016.