Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Snapchat Discover’s caption button makes videos audio-agnostic Mar 23, 2016 by Tim Peterson Snapchat has added a closed-captioning button to its Discover section so that publishers can make their videos audio-optional.
Facebook launches Delivery Insights to help advertisers make better ads Mar 23, 2016 by Ginny Marvin New tool in Ads Manager spotlights underperforming ads and offers suggestions for improvement.
Link building is a human endeavor Mar 23, 2016 by Andrew Dennis The secret to getting valuable, high-quality links? According to columnist Andrew Dennis, it’s one-on-one interaction with another person.
Evangelizing organic search success: 5 steps to elevate performance Mar 23, 2016 by Jim Yu As an SEO professional, how can you improve your standing within an organization to achieve better results? The answer, according to columnist Jim Yu, lies in organic search evangelism.
Local marketing: What is the true local web? Mar 23, 2016 by Garrett French Columnist Garrett French explains how local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and off.
5 major changes that could revolutionize social media this year Mar 23, 2016 by Timothy Carter How will social media evolve in 2016? Contributor Timothy Carter discusses how several big tech trends might impact the social media space in the near future.
6 signs marketing is in a mobile engagement crisis Mar 23, 2016 by Josh Todd Columnist Josh Todd says the “good enough” approach to mobile is no longer an option. Marketers need to innovate and provide mobile audiences with a personalized, relevant experience.
Marketing Land’s SocialPro is bigger and better. Save $300 today! Mar 22, 2016 by Marketing Land Marketing Land’s SocialPro is coming to Seattle June 20–21! SocialPro is the only conference crafted for those OBSESSED with social media marketing. Whether you’re an in-house marketer or a digital agency professional, you’ll learn tips and strategies to boost your performance on owned, earned or paid campaigns.
#MarTech Conference: Marketers are going Agile to keep up with customers Mar 22, 2016 by Barry Levine Agile Marketing emerged in several panels and presentations at the MarTech conference as an increasingly popular work process for a fast-changing environment.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)
Google developing keyboard for iPhone in hopes of boosting search volumes [report]
The essential metrics to analyze for keyword research success
AdWords Search Exam gets an update: What you’ll need to know
New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
Online Marketing News From Around The Web:
Analytics
How Newsrooms Are Using Analytics to Grow Readership, www.newswhip.com
Business Issues
Content Marketing
How a Dental Company Is Building Its Brand With Content Marketing, adage.com
How to Create Content That Earns Engagement, Trust, and Loyalty for Your Brand, moz.com
Only 3 in 10 Rate Their Tech Content Marketing as Effective, www.cmswire.com
The Mixology of Content Marketing, unbounce.com
Unlocking The Power Of Local Content To Drive Engagement And Increase Revenue, www.searchenginepeople.com
Why Content Marketing is Going Full Throttle, blog.marketo.com
Conversion Optimization
4 Things to Keep in Mind to Ensure Increased Online Conversion, www.martechadvisor.com
5 Killer Conversion Optimization Techniques That Improve Your Rankings, blog.kissmetrics.com
Copywriting, Design & Usability
The Problem With Flat Design, According To A UX Expert, www.fastcodesign.com
Domaining
E-Commerce
7 Mistakes That Will Kill Your B2B Ecommerce Launch, www.practicalecommerce.com
A Retailer’s Existential Question: Am I A Media Company?, adexchanger.com
Amazon improves Alexa Voice Services, which lets developers add Alexa’s voice control to their own devices, techcrunch.com
Ecommerce Turns into Mcommerce in China, www.emarketer.com
FedEx relaunches Bongo International as FedEx CrossBorder, www.internetretailer.com
How to Avoid These 5 Common Web Globalization Mistakes, multichannelmerchant.com
Learn Your eCommerce Acquisition Funnel and the Website Insights Therein, 3qdigital.com
Online retailers think inside the subscription box, www.internetretailer.com
Email Marketing
5 Reasons to Build a Newsletter Email List That Doesn’t Focus on Making Money, www.searchenginejournal.com
8 Brain Secrets That Will Turbocharge Email Conversions, blog.crazyegg.com
Email Marketing 101: Determining the value of a subscriber, blog.movableink.com
How to Use the Right Images in Your Email Design, blogs.constantcontact.com
Survey asks customers: How much email is too much email?, www.retaildive.com
This Study Shows Why Retailers Should Ramp Up Their Email Game for Millennials, www.adweek.com
General Internet Marketing
5 Tips for Successful Event-Triggered Marketing, www.tune.com
Every Young Person Has the Potential to Be the Next CMO, adage.com
Nine Ways to Cut the Fat From Your Performance Marketing Programs, www.marketingprofs.com
Internet Marketing Industry
Sticky Introduces ‘Insight & Audit’ Platform to Measure and Optimize the Value of the Visual Web, www.marketwired.com
Digital Advertising Pioneer Michael Twomey Joins Signal to Lead New People-Based Marketing Solution, www.marketwired.com
Gigya Selected to Power Customer Identity Management for New Adobe Primetime OTT Video Streaming Offering, www.marketwired.com
Lotame Releases Solution to Target TV Viewers Across Digital, www.marketwired.com
SDL Appoints Adolfo Hernandez as Chief Executive Officer, www.businesswire.com
Tely Chooses nFusion to Rebrand and Launch Challenger Product for Enterprise Space, www.marketwired.com
MarTech
Building Blocks: Mishel Justesen, Marketing Technology Manager at Armanino LLP Talks Marketing Tech, www.martechadvisor.com
For Visa, Marketing Technology Is About Making Data Actionable, www.emarketer.com
MarTech Maturity: The Platforms are the Problem, www.cmswire.com
Mobile/Local Marketing
Google is making a keyboard for the iPhone, www.theverge.com
Android Pay is coming to the UK, Google’s first market in Europe, in coming months, TechCrunch
Customers (Especially Millennials) Hate When You Fail To Deliver Cross-Device Experiences, www.adweek.com
Facebook joins WhatsApp in dropping BlackBerry support, techcrunch.com
How Can Agencies and Brands Improve Their Facebook Ads? Think Mobile First, www.adweek.com
Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015, www.adweek.com
What makes retail apps succeed or fail?, www.usertesting.com
Social Media
4 Twitter Tips That Even Experts Overlook, simplymeasured.com
A Look Into the Hot Facebook Marketing Trends of 2016, www.adweek.com
Foursquare’s Attribution Solution A Step In The Right Direction, But Still Leaves Gaps For Marketers, streetfightmag.com
How to Use Competitive Social Monitoring on Twitter, www.convinceandconvert.com
If You Want To Really Reach Gen Z, Snapchat Is The Way, www.adweek.com
Instagram brings notifications to desktop users, digiday.com
Is raw candor a good or bad thing in social media?, www.econsultancy.com
Paid Advertising in Social Media Increases, Study Finds, smallbiztrends.com
Pinterest Works to Pin Down Path to Wider International Audience, www.wsj.com
Snapchat Is Running Billboard Ads That Only Its Users Will Understand, www.adweek.com
Square Teams Up With Facebook to Offer Ads That Can Be Gauged, www.nytimes.com
The Always-Updated Guide to Social Media Logos, blog.bufferapp.com
The Biggest Facebook Publishers of February 2016, www.newswhip.com
The only way Facebook enters China is as a tool of the government, qz.com
Twitter Testing New Stickers Feature, recode.net
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