Marketing Day: Snapchat ad news, IAB data report & YouTube’s top ads in January

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Oath’s Tim Armstrong casts doubt over Go90’s future Feb 13, 2018 by Tim Peterson “The [Go90] brand will remain, I don’t know how long for, but for now, it’s remaining,” Armstrong said on Tuesday.

2. Optimize customer mobile experiences from strategy to execution Feb 13, 2018 by Digital Marketing Depot There’s really no mystery about mobile testing. It’s the art and science of building, running, and analyzing optimization tests for mobile customer experiences. But for companies looking to mobilize their websites and apps, the mystery often lies in how to do mobile testing really well.

3. Snapchat opens its advertising API to everyone Feb 13, 2018 by Tim Peterson Snap’s Marketing API enables any brand, agency or developer to create its own software to automate the buying and targeting of Snapchat’s Snap Ads.

4. Lotame introduces Precision Audiences to boost its data accuracy Feb 13, 2018 by Barry Levine The DMP is now employing machine learning to find more accurate sets of gender/age-based segments of users.

5. IAB data report: More investment, more confidence, more interest in AI and blockchain Feb 13, 2018 by Barry Levine The third annual study finds that marketers feel more able to retrieve value from data-powered initiatives.

6. Kardashian & Jenner sisters take Calvin Klein’s #MYCALVINS ad to top of Youtube’s January ad leaderboard Feb 13, 2018 by Amy Gesenhues Kim, Kourtney, Khloe, Kylie and Kendall’s game of ‘I never’ generated more than 15 million video views for the brand.

7. Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox Feb 13, 2018 by Michelle Robbins The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this year.

8. Facebook will create a section for ‘hard news video’ within Watch Feb 13, 2018 by Tim Peterson Facebook’s Instant Articles paywall will finally roll out to its iOS apps on March 1, says company’s head of news partnerships Campbell Brown.

9. A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content Feb 12, 2018 by Ginny Marvin Frustration over brand safety and transparency is still boiling over.

10. Snap sales boss Jeff Lucas steps down as its programmatic sales ramp up Feb 12, 2018 by Tim Peterson The former Viacom sales exec had overseen the direct sales of Snapchat’s ads, but an increasing share of its ads are not being sold directly.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Instapage launches first landing page platform with AMP Feb 13, 2018 by Barry Levine The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by 20%.

Online Marketing News From Around The Web:

1. 3 Data-Driven Approaches to Find the Most Effective Content Ideas, Search Engine Journal

2. 4 Essential Social Metrics for 2018, Convince and Convert

3. Account-Based Marketing Channels, Priorities, and Challenges, MarketingProfs

4. Five tips for a successful Facebook advertising strategy, Econsultancy

5. How Marketers Must Prepare for the Voice-Connected Consumer, Street Fight

6. How to Implement a Social Selling Strategy, Marketo

7. Let Voice of the Customer Shape Your B2B Content Marketing Strategy, CMS Wire

8. What B2B Brands Need to Know to Succeed on LinkedIn, Content Marketing Institute

9. What’s a good email open rate?, My Emma